Funding Your Business: Securing Loan Funding

Borrowing money is always attractive to the entrepreneur, because money today is particularly valuable for a growing business compared to tomorrow’s money, when the business is expected to be throwing off cash like Scrooge McDuck at a wedding. But it’s important to keep in mind that the debt investor’s profits are only the interest they receive, and they gain nothing from growth in the business. Because profits from lending money are reasonably modest – usually under 10% annually – they don’t want to be taking a chance on losing their investment outright.


For that reason, the debt investor will look at what the business has achieved in the past to decide if you’re likely to be able to repay in the future. As unfair as it may seem, past performance is considered to be the best indicator of future results, so as a rule of thumb, investors will look at net profits and compare it to the debt repayments to decide what the likelihood is of the business being able to afford the loan. If net profits (or more likely, EBITDA if you’re familiar with the term) are less than 1 times the required annual repayments, investors will be likely to expect increased compensation in the form of higher interest costs. If a lender is asking you for pay-day-loan style interest payments, then you have to stop and wonder why lenders consider your business so risky, and perhaps there’s a better way to raise funding.


Debt investment is also much more formula-based than equity investing – nearly every lender will have its “tick-box” criteria. In some cases it’s not even a matter of being a healthy business, but being the right business to fit into a lender’s loan criteria, so don’t take it personally if yours doesn’t fit into a lender’s criteria. It can be as simple as a particular lender wanting to diversify their portfolio, and they may consider themselves over-exposed to businesses very similar to yours. Brokers can be helpful when it comes to knowing where your business fits, but be prepared to pay potentially substantial fees if you involve a broker – and in many cases you may not even know you’re paying them as the broker may be paid by the lender, who will add the fees to your loan. Many brokers add little value aside from completing the application forms on your behalf, so consider whether this is a service you need if cost is a concern.


If your business has been trading for less than 2 years you will probably find it quite difficult to raise debt, as this is the cut-off for many of the biggest lenders. To address the need for funding with businesses who sit in the growth phase between start-ups raising equity and established businesses who qualify for debt, Crowd2Fund are currently trialling a new product, called the Revenue Loan. The minimum criteria is for the business to have been trading for at least six months and to be profitable, and rates start at 10% p/a. See the Crowd2Fund website for more details if you think this may be what you’re looking for.


There are a few things you can do to increase your chances of success when applying for a loan:



  • Consider the personal credit rating of the company directors – if one of the directors has a poor track record, this will often reflect on the credit score of a small business and could be a major hurdle to receiving funding. It could be worth asking directors to request a credit check before applying to weed out any errors, mistakes, or easy fixes that may be viewed as problematic by a lender. As part of this, make sure each director is registered on the voter’s roll (as ludicrous as it sounds many lenders consider this part of their criteria).

  • If there’s an aspect of your business that might cause problems, better to highlight it and explain to the lender than hide it. Underwriters by very nature will assume the worst, and if there’s a good reason, for example, for why 2 directors resigned last year or profits turned to losses, then send in an explanation along with your application. If nothing else it may encourage them to reach out to you rather than giving you a computer-says-no style response.

  • Don’t be afraid to ask lenders if there’s any part of your business which could make it challenging for them to lend to you. You may be surprised by how candid they may be about their criteria and the types of businesses they’ll lend to.


Author: Craig Snider - craig@crowd2fund.com  


This article is also available on: https://thestartupmag.com/funding-business-securing-loan-funding 

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Risk warning

Investments like these involve risks including loss of capital. Please see our risk section before making an investment decision