Don’t invest unless you're prepared to lose money. This is a high-risk investment. You may not be able to access your money easily and are unlikely to be protected if something goes wrong. Take 2 mins to learn more.

Building Corporate Athletes

Treat employees like professional athletes to facilitate their top performance.

27th June 2019

Professional sport is revered across the globe, perhaps as we get to observe the human body at its peak. It has long been known that competition can raise motivation and therefore performance as a result, which is why this “winning mentality” is sought-after in the corporate world. The aim is to push someone into a higher sphere of performance, one they might not have even believed was possible. In sports this culture has enabled us to break ever increasing records and develop groundbreaking medical treatments for injuries, however, when it is applied to the workplace it tends to have an adverse effect.

First and foremost, we need to consider the following when looking at professional athletes - they are provided with the perfect environment to strive. They have access to medical staff who are able to treat any ailment which might hinder their performance, expert nutritionists who will inform them when and what to eat, and top coaches and trainers who provide bespoke training programmes. Moreover, they will have access to state of the art technical equipment to measure any discrepancy in their ability and sports psychologists to discuss anything which might impair their performance. Last but not least, they will have rest and plenty of it! Nothing in this world can replace the healing and rejuvenating effects of rest and sleep, despite claims made by the likes of Margaret Thatcher, who famously slept for only fours hours each night. 

If we now look into the modern workplace and at the average worker, most if not all of these factors will be missing. Moreover, what is perhaps most overlooked is the fact that a professional athlete only performs at an extremely high level on rare occasions, whilst the average worker is expected to do so on a daily basis. After all, we would not expect a runner to make their Personal Best in every training session, every day. 

With this in mind, we cannot expect that presenting workers with a mindfulness session or healthy eating class will ameliorate deeply rooted cultural issues. There is no harm in taking inspiration from the athletic world but maybe we need to move the focus from competition to optimisation? Otherwise, we risk leaving out the aspects which actually allow athletes to flourish. Therefore, creating a culture that enables the “corporate athlete” to succeed has to be a priority when scaling your business.

Workplace wellbeing expert and founder of Hukso, Ted Mayborn says the key areas to consider when shaping or re-shaping your business culture are: 

  • Trust: It is important to trust your team, as micromanagement will never motivate an employee to work hard.   
  • Listen: Give your team a voice, as this will increase staff engagement and bring new ideas to life.
  • Be flexible: People are different, with different responsibilities outside of work, so be flexible to ensure good work-life balance.
  • Movement: Get moving! Everyday movement is crucial, after all, they are “corporate athletes”.


Visit hukso.com to learn how Hukso can help your company create a healthier working environment for your employees.

Related Posts

Announcing Our Redesigned Campaign Pages

Announcing Our Redesigned Campaign Pages

Posted: 25th July 2025

Launching This August

PITCH ME IN 60 SECONDS

PITCH ME IN 60 SECONDS

Posted: 22nd July 2024

Established private clinic to address current healthcare challenges: An interview with Elle Jay Aest...

Crowd2Fund is accredited by the UK Crowdfunding Association

Crowd2Fund is accredited by the UK Crowdfunding Association

Posted: 7th July 2017

The UK Crowdfunding Association, was formed in 2012 by fourteen crowdfunding businesses. They all se...

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.

Top