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Capital at risk
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Minimum investment is £100
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Velocity Worldwide Retail Ltd, headquartered in London, is a seasoned retail marketing and technology agency that uses its in-house technology platform named Darius to assist its clients in targeting audiences and driving results. They have been in operation for 25 years, and reach across the UK with their operations. Their director also has previous experience as Marketing Director of a London-based events agency that worked with a number of bluechip clients.

More People, Spending More, More Often

As the founder of Velocity, a leading retail marketing and technology agency, I am excited to share our journey and unique offerings. We partner with large retail destinations across the UK to deliver impactful marketing strategies that span both physical and digital realms. My background in leisure and my experience as Marketing Director at a London Events Agency, working with blue-chip clients like Bluewater Shopping Centre, Nike, and BT, have equipped me with the expertise to lead Velocity to success. We pride ourselves on our data-driven decision-making and commitment to delivering measurable results for our clients.

At the core of Velocity’s success is our focus on data-driven strategies and meticulous measurement. In today’s competitive market, making informed decisions based on solid data is crucial. This approach allows us to maximize the potential for success, ensuring every campaign we execute is built upon deep insights into consumer behavior, market trends, and performance metrics. Our integrated physical and digital strategies create seamless marketing campaigns that engage consumers across multiple touchpoints, effectively blending online and offline experiences.

Velocity’s relentless focus on ROI sets us apart. We track the effectiveness of every campaign in real-time, allowing us to adjust strategies as necessary to optimize results. Our customer-centric approach, combined with strategic partnerships and collaboration with clients, ensures that marketing efforts are fully integrated with the client’s overall business strategy. Additionally, our Shopper Perks program helps mitigate inflation risks by providing value to both shoppers and retailers, maintaining consumer spending and retailer profitability despite economic pressures.

Credit commentary
The director Enda Mcshane is providing a personal guarantee, which means should the business fail and have insufficient assets within the business to repay the loan, we can look to the guarantor(s) to repay any shortfall on repayment. There have been no CCJs for the business or director. Our assessment of risk is that there have been no CCJs for the business or director. The Equifax score and grade, which we use to assess risk, are based on the 2022 accounts.The company operates from a fully serviced office with all equipment leased, resulting in no fixed assets on their balance sheet. The company holds obligations with several lenders. Their filled accounts show an EBITDA of £109K each. Despite a slight turnover decrease of 0.19% from 2022 to 2023, bank statements show a volatile but overall positive cash flow.

Inflation comments
The company has stated that anything that impacts the consumer can also impact their business. This is why they have introduced Shopper Perks, which can help their shoppers get better deals from retailers, and the business can help retailers target shoppers more effectively.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (2 of 2)
£ 90k
£ 6k
Est close date
5d 20h

Where will the funds go?

Debt Settlement

Key people

Enda Gerard Mcshane

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Business brand

Belfast, UK

"More People, Spending More, More Often"

4 years, 10 months
Credit risk indicator

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.