THE TRADITIONAL FREE RANGE EGG COMPANY LIMITED
At The Traditional Free Range Egg Company, we dedicate ourselves to providing award-winning, delicious free range eggs from our family-run farm. Through the money that you pledge, we aim to consolidate our loans and launch a brand new product for our customers to enjoy.
Love, care, freedom and fresh air.
The animals who lay our eggs are given love, care, freedom and fresh air because they are not only our birds, they are our girls, and our girls are made up of happy chickens, quails, geese and ducks. We also have a flagship product in the form of our Birds & Herds eggs, which are the produce of a unique relationship between our girls and herds of sheep and cattle that increases biodiversity across our pastures.
We aren't the only ones who know our eggs are the best, earning several Great Taste awards from the Guild of Fine Food and Taste of the West awards since 2016, placing ourselves that year in the their top 50 Great Taste winners with our "perfect egg that is hard to fault". We were proud to learn that our girls had laid eggs that "cannot get any better".
Our eggs are available in over 600 independent retailers nationwide, and that number is always growing. Despite a dip in the free range egg market during summer of last year (which along with the purchase of a new grader led to the losses shown in last year's filed accounts) we are still going strong, and we want to use this round of funding to offer them and their customers a brand new product to enjoy, while consolidating some of our existing debt.
Where will the funds go?
A. Waddling free was set up when we moved into duck egg production as we where advised it might be useful to keep it separate for tax purposes but we have since brought everything under the trad egg umbrella. Blackacre farm is were the business started by my father began. We changed the name to better reflect our commitment to traditional small scale free range egg production.
A. company IP , vehicles vans lorries etc and a grading machine worth 100k
A. Company IP vans lorries and an egg grading machine valued at 100k
A. We moved premises at the beginning of the year and made some substantial cuts on overheads, staff and transport. We also cut back production to allow us to focus our sales only in areas with good margin and not in the foodservice market which is high volume but low price. In a nut shell we now know our position in the market and although turnover is down we are now turning a profit.
A. The new product is called Birds and Herds and is all about improving soil fertility biodiversity and wildlife as well as sequestering carbon you can find out more about it on our website but we are very excited about it and its being very well accepted by our customers. 2017 is looking to be a good year and although turnover is down due to reduced production it has allowed us to focus on the top end of the market and not in the high volume low price section.
A. We currently supply just over 600 independent stores including Spar, Londis, Budgens, Costcuter but we have also found our specialist range including duck quail and goose eggs has attracted new custom from some very top end stores including Selfridges Fortnums and Baily and Sage delis it is this market that our new product is appealing to and it is gaining us interest from further a field in our export market to the uae.
A. In the free range egg industry you can follow 2 paths either high volume with low margins or aim for the more niche high end market with low volumes but good margins. Through 2015 and 2016 we chased the wrong path and tried to be high volume low margins but because of our traditional production base with higher costs we learnt an expensive lesson! so through out 2017 we have reduced our production which is reflected in our turnover but have concentrated sales in the high end good margin area.
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"Love, care, freedom and fresh air."
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