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Capital at risk
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Minimum investment is £100
Total return
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After raising three successful rounds with a perfect repayment history, we are delighted to have The Internet Retailer Ltd return. They use e-commerce to sell home & garden items online, via it’s own website, Amazon, eBay & On buy marketplaces. They sell a range of brands but their main USP is that they create their own brands. Funds raised will be used for extra items to be sourced & stock purchase.

Bring design led functional products to the worldwide market place

Founded in 2008, we use e-commerce to sell home and garden items online, via our own website and on Amazon, eBay & On buy marketplaces. We provide quality products & services to our customers at great prices, delivered quickly & with excellent customer service.

We sell a wide variety of brands but our main USP is that we create our own brands. So we ‘own the buy box, rather than win the buy box. Two brand examples are: “Gardi,” a gardening brand that currently has products in the top 20 for gardening tools on Another brand of ours is “illucio” which offers a full range of electrical accessories for home and office spaces.

The way we all retail is changing fundamentally & will do as the internet continues to develop. The public is realising that the internet gives the power to shop when they want & use their shopping time more productively. Providing a service which is effortless and convenient for our customers is a priority. We have over 20 members of our team working 7 days a week to supply our customers with the ultimate shopping experience.

We are thrilled about this next phase of expansion. Funds raised will allow extra items to be sourced & stock, both in our warehouse in Forest Row, East Sussex, but equally at Amazon warehousing, allowing same day prime deliveries. Generally we work towards a landed product by sea only costing £5, typically by 1,000 units = £5,000, our gross sale price multiplier with discounting is between x3 & x5, allowing a typical average margin net of fees & VAT of 50%, turning the £5,000 stock investment into £10,000 net, over a period of 3-9 months. Extra working capital will be also used to load stock for seasonal items & re-load stock that needs a top-up for extra growth in sales.

Credit commentary:
The directors are providing a personal guarantee, this means that if the business fails, the directors become personally liable for the loan. The directors are homeowners, however, this does not ensure there are sufficient assets should the loan need to be recovered. There have been no CCJs against the business or directors. In the 2022 draft accounts, admin expenses were £359,686 and the distribution costs were £365,009. In the 2021 accounts, admin expenses were £344,684 and the distribution costs were £352,475. In the 2020 accounts, admin expenses were £310,815 and the distribution costs were £307,559. The admin expenses in the 2020 to 2022 financial table below are inclusive of distribution costs. The bank statements demonstrate reasonable affordability and the accounts remain well in credit.

The Internet Retailer Ltd. is an e-commerce business and has proven good resilience during the pandemic.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (1 of 2)
£ 158k
£ 98k
Est close date
Funded 1 year ago in 29 days

Where will the funds go?

Working Capital

Key people

Ben Sunderland
Red cup

Investor rewards

Brighten up your day

If you invest between £500- £999, you get an online voucher worth £50 for items over £250

Light up your life

If you invest between £1000- £4999, you get an online voucher worth £100 for items over £500

Golden deal

If you invest between £5000- £10000, you get an exclusive lunch & 2 hour meeting with the senior team, explaining the mechanics of our e-commerce structure, day to day operations, with an insight onto how Amazon works from a supplier perspective

Business brand

Forest Row, UK

"Bring design led functional products to the worldwide market place"

15 years, 11 months
Credit risk indicator

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.