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Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

The Indian Connection is a Devon-based fairtrade wholesaler of Indian goods in the UK. They’ve been in operation since 1996, and routinely source new goods as well as assisting with custom goods requests. They have an ‘Excellent’ rating on Trustpilot, and a rating of 4.6 on Google Reviews. The Indian Connection is also committed to building good relationships with both its suppliers and clients.

To bring quality Indian goods to British homes.

Our founder Peter founded the business in 1996. After falling in love with India whilst out there on a family holiday earlier in the 90s, he had initially brought home a number of small goods to sell from a small shop-front. However, he quickly realised that the demand was there for the wholesale import of Indian goods. As a result, he moved from a small Devon-based shop to a big distribution warehouse, though still in Devon. Fast forward to today, 28 years later, and we are still providing traders with all manner of items from India. We deal directly with all our manufacturers in India. According to some of our customers they keep coming back as the products are unique and the service is the best they found in the industry!

What makes The Indian Connection unique? Our commitment to fill clients requests. We quite often get telephone calls and emails asking us if we can make weird and wonderful requests and believe it or not, regardless of how small the order is, we do find them and once we do they often become a regular stock item. We also are proud of the fact that we normally get all our orders out on a next day delivery. Our standard stock list is quite varied; we provide all manner of homeware items, as well as clothes and even bodycare goods. We are also a verified fairtrade business, believing a deft touch is as important with our clients as with our suppliers. We’re helping bridge the gap between Britain and India, and we want to build bridges with our manufacturers and clients too.

If you believe in multiculturalism, globalisation, and fairtrade values, then The Indian Connection is the business for you! Whether a business comes for us looking to stock blankets, facial scrubs, or incense, we can provide. If you’re still unconvinced, just take a look at our ‘Excellent’ rating on Trustpilot.

Credit commentary:
The director Stephen Martin is providing a personal guarantee, which means should the business fail and have insufficient assets within the business to repay the loan, we can look to the guarantor(s) to repay any shortfall on repayment. There have been no CCJs for the business or director. The Equifax score and grade, on which we base our assessment of risk, are based on the 2023 accounts. We have performed our assessment on recent financial information, including recent management accounts, which were not available to Equifax. Sales and and gross margin in 2023 were much improved resulting in an operating profit of £19,120 compared to last year’s figure and the net equity was £1,353. The bank statements demonstrate reasonable affordability, and the accounts remain well in credit.

Inflation risk:
As the majority of lending to the business is at a fixed rate, they will not be immediately affected by interest rate increases. The directors do not expect to draw money from the business as the funds will be used to stock purchase


Business keeps the raised amount even if target is not met.
Loan - product type
£ 20k
£ 20k
Est close date
Funded 4 months ago in 6 days

Where will the funds go?

Stock purchases

Key people

Stephen Martin

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Business brand

Ivybridge, UK

"To bring quality Indian goods to British homes."

4 years, 6 months
Credit risk indicator

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.