The Genuine Cake Company
Designing lavish and luxurious award-winning cakes, GC Couture is back again for another round of funding. Having had multiple successful rounds on Crowd2Fund, they have grown as a company over the years because of your investment. They have secured high-profile clients such as Michelin-starred chef, Gordon Ramsay, and have created cakes for Royal events. After transitioning the business to cater for online orders and 'letterbox cakes' over the past 12 months, they have recently launched a new e-commerce platform that has seen significant growth and your investment will help scale this new offering.
Purveyors of luxury wedding and celebration cakes for all occasions , with over 50 flavours available
GC Couture was founded by myself Marie Sinclair, and my partner, Sach Singh. It began when I was making cakes for friends and family in my kitchen and over time my hobby began to evolve into something more special, so I left my job as a graphic designer and became a baker full-time. My partner Sach has also been the force of our business, structure, strategy, and business development, and is also a huge part of why we are so successful in our endeavours.
We’ve had such an amazing journey with our Crowd2Fund community, and we are so proud that you have become a part of our success. We are now returning again for additional funding to raise our online presence for advertising for our online sales, as we have been focusing on selling our new product, the ‘Letterbox cakes’ as a response to COVID-19. Since going under lock-down, our online-channel has grown 30% month on month, and we believe now is the time to further fuel our digital sales.
The business was impacted due to COVID-19 during 2020, however, they pivoted to online sales after developing luxury cakes that can be posted to clients at scale and with ease. They have developed a new online store that has seen significant month-on-month growth since launching in Q4 last year. The economy is expected to be unlocked over the next few months and it is expected that their offline business will return to pre-COVID19 levels. Our Revenue Loan product has given the business flexibility and is configured to be repaid within an estimated 36 months.
Credit Risk Comment:
This is a returning client with reliable repayment history. The directors are providing a personal guarantee, this means that if the business fails the director becomes personally liable for the loan. The director is a homeowner, this does not ensure there are assets to cover the loan in the event the business fails. There have been no CCJs for the business or director.
Crowd2Fund understands GC Couture very well and has done enhanced due diligence on the business for this loan. They have been a longstanding client that holds an A grade Equifax rating and has never missed a repayment. We understand there may be some hesitance because we have recently restructured their existing loans to suit their new business model, however full due diligence has been conducted and a fair 15% is offered given the level of risk. Investors are welcome to ask the business director for further information about this exciting opportunity.
Where will the funds go?
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"Purveyors of luxury wedding and celebration cakes for all occasions , with over 50 flavours available"