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equityEquity
Capital at risk
£0.7m
Valuation
7.5%
Equity share
SEIS
Capital at risk
SEIS
Amount
£
Minimum investment is £10
SEIS Tax Relief
£
Ownership share

SUPACANDY is a modern confectionery marketplace supplying delicious and high-quality sweets and delights delivered to your home, for you to indulge in. The businesses aim is to become THE online destination brand for unique and high-end confectionery and to grow the business at a fast, sustainable pace optimising their product offering to meet the increasing customer demand, driven by the £50,000 raise.

Develop an online destination brand for unique premium confectionery. Grow the business at a fast, sustainable pace increasing our product offering with increased customer demand.

Supacandy have developed a bright, attention-grabbing and easy to navigate platform in which to sell confectionery, a 'net-a-porter' to the confectionery industry attracting retail partners supplying high-end chocolate and sweets. The user-friendly website, has colourful, branded products designed to attract the eye of the customer and drive them to purchase one of the many products available. The business has been created by founder Bal Jassal who has significant experience working in sales and business start-ups which helped his research, marketing strategy and overall execution and delivery of the business. The Supacandy vision stemmed from the difficulty in finding an easy to use and trusted online marketplace which supplied a good range of high-end confectionery products. The mission is to create an online destination brand for only the most delicious quality confectionery and gift products.

Initially products will be sold in the UK before entering the European and USA markets. The business model is lean, with low fixed costs and no stock holding. Leading independent confectioners will be invited to sell products on supacandy.com paying a commission on each sale. The website has successfully been tested to handle significant transactions and keep a trail of activity for reporting and analytical purposes. Supacandy Ltd is asking for £50,000 to cover initial set-up costs, further development of the website and online advertising to further build upon the existing traction with quality brands and scale the business on an international level.

X

Equity - product type
Maximum
£ 50k
Raised
£ 0
Investors
0
Est close date
Completed

Where will the funds go?

API Development Costs
£15,000
Advertising
£24,000
Legal (Trademarks)
£1,000
Hosting Upgrade
£4,500
Cash Flow Contigency
£5,500

Key people

Baljit Jassal
Director

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Business brand

ME2, UK

"Develop an online destination brand for unique premium confectionery. Grow the business at a fast, sustainable pace increasing our product offering with increased customer demand."

Incorporated
12 years, 6 months
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Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.