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Smartway Distribution, also known as Smartway Imports, have been one of the largest toy wholesalers in the UK for over 10 years, specialising in ride-on cars and outdoor toys. With the license to manufacture and distribute popular, high-end car brands for children, such as Ferrari, Bentley, Mercedes-Benz, and many more, Smartway sell via third parties like Amazon, Selfridges, and Halfords. With the money raised, they will purchase further stock to continue their business expansion.

Manufacturing and distributing luxury toys

At Smartway Imports, we're leading the toy wholesale industry. We've been trading over 10 years from a dedicated 15,000 square foot warehouse in Yorkshire, where we store the products we source from around the world. Our speciality is in ride-on toys, outdoor activity toys, and toys for babies and toddlers. We stock a wide range of electric and pedal-powered cars, trains, and quads, all designed in the UK, which we also display in our showroom.

We are license holders to the manufacturing and distribution rights for well-known, luxury car brands in child-size, interactive models. These brands include: Mercedes-Benz, Audi, Jaguar, Volvo, Land Rover, BMW, Lamborghini, Ferrari, and Bentley, to name a few. By using only the best quality materials and non-toxic paint, we ensure our toys are 100% child-friendly and safe - we also meet international and European safety standards CE, RoHS, and EN71.

We have a large customer network, trading through popular internet shopping sites like Amazon and eBay, and partnerships with brand retailers such as Jaguar and Mercedes-Benz World, as well as mainstream stores like Selfridges and Hamley's. The funds raised in this campaign will therefore be used to purchase further stock to distribute via such partners and enable our growth over the long-term.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (1 of 2)
£ 106k
£ 43k
Estimated close date
Funded 2 months ago in 29 days

Where will the funds go?

Purchase new stock
Working capital

Key people

Aiyub Patel

Got a question for the business?

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A. Hi. Thank you for your question and I apologise for late response. All our products have EU and UK safety certificates and quality of the products is very good. We only supply licensed products. Overall feedback on our website is great. Yes, We agree that we have few feedback with smaller score. We supply to halfords and when sometimes customers phone Halfords customers services and Halfords takes really long time to provide us details to rectify any queries. hence it takes longer to provide sup

A. Hi. Thank you for your question. We don't really see brexit as the main challenge. We mainly import our products from Far east and pay all our invoices in USD. Hope that helps. Thanks

A. Hi, I apologise for the late response. We were in dispute with Simens for the telephone systems. We had been sold wrong equipment with false contract. This CCJs has been satisfied now

A. Hi, We were in dispute with Simens for the telephone systems. We had been sold wrong equipment with false contract. This CCJs has been satisfied now

A. Hi, Yes we agree that the cost of the sales would go up if GBP plummet however We can see that the GBP price against USD has already been factored. But if that has to happened and in worst case scenario, our wholesale and retail prices would increase too

A. Hi Colin, customer feedback scores has been displayed on our website at

A. Hi, Our Customer based is in 100% UK. We do not supply our products in EU countries

A. Hi Thank you for your question. We expect our turnover to in a region of 1.2m to 1.5m and profit to be increase by 12% compare to 2018

A. Hi Thank you for your question. Our website address is
Thank you

A. Hi, Thank you for your question. We mainly design and manufacture our products in far east therefore brexit would not effect in any part of our business.

A. Hi, Thank you for your question. Our focus has shifted to more towards retail rather than purely wholesale therefore big increase in a margin. Thanks

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Business brand

Batley, UK

"Manufacturing and distributing luxury toys"

14 years, 10 months
Equifax score
45 / 100
Equifax Grading
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Average score
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