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Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Slime Party UK is one of the UK’s leading sensory putty brands. From their production facilities in Yorkshire they produce lightly scented sensory putty that is rigorously tested for child safety, ensuring maximum fun for kids and minimum worry for parents. They are also heavily committed to remaining environmentally friendly and operating on green principles. They have worked with several well known brands, as well as the Great Ormond Street Hospital.

To bring ethical, sustainable, and value-driven sensory enjoyment to both children and adults, while adhering to green practices.

My journey to starting Slime Party UK began whilst I was on maternity leave. In 2017 YouTube was taken over by the slime craze and two of my daughters became obsessed. For months our house was filled with sticky potions and mixtures as they tried (and failed) to make slime. I had intended on banning slime completely but seeing how much the girls enjoyed playing with it I instead decided to get hold of the materials and teach them how to make it correctly. In an effort to keep the mess out of the house I hired our local village hall and set up a little workshop for my daughters and their friends. It was a huge success and I realised there was a big gap in the market for childrens’ party entertainment for ages 6-12 year olds and so, Slime Party UK was born.

What sets our sensory putty apart from competitors is its unique texture that is both stretchy and mouldable, allowing children to create endless shapes and designs, Additionally, our putty comes in a wide range of vibrant colours that stimulate creativity and imagination. All our putty is manufactured in our UK factory where we prioritise the safety of children, which is why all our putty undergoes rigorous testing to meet and exceed all safety standards. It is made from non-toxic materials, ensuring a worry-free play experience for both children and parents. Our putty not only provides hours of fun but also offers educational benefits. It helps develop fine motor skills as children manipulate and shape the putty. The sensory experience of playing with our putty also stimulates tactile exploration and encourages imaginative play.

We’ve been in operation since 2018, and we’re proud to have worked with brands such as Ticketmaster and River Island, as well as the renowned Great Ormond Street Hospital charity. Not only that, but we are a truly home-grown business that went from a kitchen table to stores across the country! Our goal is to provide mess-free and eco-friendly sensory experiences for our customers, ensuring both fun and environmental responsibility. As a toy manufacturer, we strive to innovate and create products that promote sustainable play and foster creativity in a responsible manner.

Credit commentary:
The director Ruby Sheldon is providing a personal guarantee, which means should the business fail, and there are insufficient assets within the business to repay the loan, we can look to the guarantor(s) to repay any shortfall on repayment. According to TransUnion's credit score, the director shows a fair credit profile. There have been no CCJs for the business or director. The Equifax score and grade, on which we base our assessment of risk, are based on the April 2023 filed accounts. The company’s EBITDA is sufficient to cover Interest, existing debt payments and the proposed facility. The bank statements demonstrate reasonable affordability, and the accounts show a healthy credit balance. Finally, their Debt Servicing Capacity indicates the company's ability to pay current debt obligations

Inflation risk:
The business advised that they have not been affected by higher input costs yet. As most of the lending to the business is at a fixed rate, they will be not affected by the current interest rates. The director does not expect to draw money from the business as all capital is vital for the growth of the business


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (1 of 2)
£ 43k
£ 26k
Est close date
Funded 7 months ago in 28 days

Where will the funds go?

Stock purchases

Key people

Ruby Sara Sheldon

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Business brand

Barnsley, UK

"To bring ethical, sustainable, and value-driven sensory enjoyment to both children and adults, while adhering to green practices."

6 years, 3 months
Credit risk indicator

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.