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Shop4 All Electrical promote discounted, branded electrical products via their websites and printed catalogue. Not selling via an expensive branch network, they make significant cost savings which are then passed directly to their contractor customer base through lower prices and next day delivery to site. To maintain their market leading position, Shop4 All Electrical will use the funds raised to purchase additional stocks to support their ambitious growth strategy.

A new breed of electrical wholesale changing the way the industry buys

Shop4 All Electrical was established with a simple aim in mind: to provide all customers with branded, high-quality products at discounted prices not found elsewhere. We have since grown to now stock over 12,000 products, including cables and cable management accessorises, wiring accessories, lighting and lamps, switchgear, and ventilation solutions, to name a few. We have a 20,000 square foot warehouse where we store large quantities of stock, and can therefore respond quickly to delivery requests. Our state-of-the-art computerised stock control system aids this system, making our online process easy.

Our pricing system sets us apart from our competition, as we seek to offer the best possible price on all our products, undercutting even trade prices. By not operating an expensive branch network, we make significant cost savings which are reflected in our prices. We allow customers to make the most of our offers with no minimum spend, and have a clear pricing policy so as to maintain clarity. For our best discounts, our 'monster deals' highlight our best price offerings. On top of this, we guarantee speedy dispatch and delivery, free for orders over £30.

As we continue to expand as a business, we are raising funds to purchase further stock. We have a large customer base and need to keep up with the growing demand for our products. We see ourselves as pioneering a new breed of online wholesale in this sector, and are confident that we can take the business to further success.


Business keeps the raised amount even if target is not met.
Loan - product type
£ 128k
£ 67k
Estimated close date
Funded 4 months ago in 11 days

Where will the funds go?

Purchase stock
Working capital

Key people

Alan Hoggard
Christine Cross

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A. 100% of our stock and sales are made with UK domiciled organisations/individuals.

A. Always an online business. Spotted the opportunity back in 2009 after research showed existing bricks and mortar wholesalers didn't see the impact of the internet on their businesses. As a result we secured first mover advantages.

A. Our main challenge (short and medium term) is to increase the share of our customers spend on electrical materials. We have plans in place to double our share of their spend. Short-term this involves increasing their average order value across the basket of goods the purchase.

A. Our customer base is predominantly B2B Electrical Contractors who order a basket of products (average number of line items 15 per order) for a specific installation. Our price point is significantly lower than Amazon as we do not have to factor in their fee structure. Our differentiator is our product range, our price point and our service levels including free delivery to site for orders over £30.

A. After the Brexit vote, when suppliers' and certain wholesalers prices increased beyond reasonable levels we made the decision to prioritise market share ahead of margin. This was reversed in May2018 and margins have increased by 50% with a marginal drop in absolute revenue.

A. We are a cash generative business and as a result we have never been late or defaulted on any loan re-payments

A. We currently have a facility with Funding Circle which is due to complete 2022.

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Business brand

Spalding, UK

"A new breed of electrical wholesale changing the way the industry buys"

9 years, 11 months
Equifax score
35 / 100
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