Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Sensible Development facilitate direct trade between buyers and sellers by helping their clients sell to a global marketplace through a range of auctions and other marketplace mechanisms. They operate within speciality coffee, where they are market leaders; machinery sales, where they have a long history and loyal group of clients; and help charitable foundations that generate significant income. The funds raised will help them to expand their product, develop partnering agreements, and further build in foundations for long-term growth.

Facilitating direct trade between buyers and sellers

Sensible Development are a UK-based web development company, leading the market for online auction software. We build robust but affordable web applications to make online auctions more accessible for businesses from a range of sectors, specialising in machinery, fundraising, speciality coffee, and marketplace providers. Our process involves developing an online auction platform for each client, which we then actively manage on our reliable servers, allowing businesses to engage customers and drive revenue.

We have grown to achieve a client base that spans four continents, from both retail and non-profit backgrounds. Companies that have utilised our technology include Help for Heroes, Mind, and the Jamie Oliver Food Foundation, all of whom have completed successful fundraising campaigns. We have also worked with a range of coffee specialists such as Gesha Village Coffee Estate and Santa Felisa.

Our reputation has been built on shaping the marketplace and providing high-quality, easy-to-use programs for those looking to exhibit online auctions. We will use the money raised in this campaign to continue this trajectory and develop our product further.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (2 of 2)
£ 7k
£ 7k
Estimated close date
Funded 3 months ago in 3 days

Where will the funds go?

Working capital

Key people

Alan Newman

Got a question for the business?

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A. Our target had originally been £75k. That campaign finished a few days ago and was a bit short. So this current campaign was automatically started to make up the difference.

A. Yes I can explain. During 2018, we started building out the team to support the growth we are aiming for Whilst we saw a small increase in our income, our costs rose due to higher staff costs. This is now starting to show a return investment as our predicted income for this year has grown for YE 2019. Profit is predicted to be stable for the same period.

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Business brand

Hove, UK

"Facilitating direct trade between buyers and sellers"

18 years, 11 months
Equifax score
17 / 100
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Low score
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