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Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Rollagranola, which was formerly a one-man band, now employs sixteen people, including Robin's son Sean, making it a business with family at its heart. From humble beginnings in a London kitchen, Rollagranola is now available online at Amazon and Ocado and in store at Planet Organic & exports to Denmark and Saudi Arabia. Quality ingredients, Gluten free, Paleo & No Added Sugar. Achieved YoY rate of growth +60% for past 4 years. Achieved annualized revenue of +£3M in Q1 2023.

On a mission to create the best granola available and make granola like no other.

After returning from a trip to the United States, I had tried some amazing granola products with incredible fruit and nut combinations that stood out to me. When I got back to the UK, I looked for products in line with this, but found there to be a gap in the market. So, I made it myself in 2014 ...and Rollagranola was born.

Making delicious granola without using a tonne of unhealthy ingredients was difficult, but after several trials and errors, I succeeded! A healthful, balanced, and, most importantly, delicious granola. Making handmade granola quickly evolved from a hobby to a business. My creations were so well received by the family that I decided to try my luck at the neighbourhood farmer's market. In 2016, a Gift Food Company saw Rollagranola at a market in Hackney, London, and presented an exciting opportunity. Enter The Nuthouse, formerly known as Rollagranola HQ, a facility in Hertfordshire with enough space to build on our brand's nutty innovations!

We now offer a distinctive line of savoury snack foods called Rollasnax, along with Vegan and Oat-Free Paleo granola. Our mission is to provide premium, all-natural products that are honest and filled with nuts, seeds, and fruit for a delicious energy boost. We are delighted with our growth to date and excited about the future as we continue to grow and innovate.

Credit commentary:
The director is providing a personal guarantee, this means that if the business fails the director becomes personally liable for the loan. The directors are homeowners. There have been no CCJ’s for the business or director. The Equifax score and grade, on which we base our assessment of risk, are based on the 2021 accounts. We have performed our information on recent 2023 management accounts, covering the first three months of this year, which were not available to Equifax. The three-month management accounts show that profit before tax was £27,712 and that net equity was £424,999. The three-month management account highlights that the firm should have the debt-serving capacity to afford the loan.

Inflation risk:
As all lending is at a fixed rate, they will not immediately be affected by any interest rate increases.


Business keeps the raised amount even if target is not met.
Loan - product type
£ 120k
£ 120k
Est close date
Funded 1 year ago in 6 days

Where will the funds go?

Purchase of materials
Staff costs

Key people

Robin Longden
Sean Longden
Red cup

Investor rewards

Rock On

If you invest £5,000 - £9,999
You get a one-off 25% discount

Real Deal

If you invest £10,000 - £24,999
You get 25% off our website range for 12 months


If you invest £25,000 - £49,999
You get a free order worth up to £50 and 25% off our website range for 12 months

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Business brand

Wheathampstead, UK

"On a mission to create the best granola available and make granola like no other."

6 years, 1 months
Credit risk indicator

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.