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loanLoan
Capital at risk
36
Months
10.5%
apr
Director
guaranteed
Capital at risk
Director guaranteed
Amount
£
You make
£
Minimum investment is £100
Total return
£
Monthly repayments
£

With over 20 years of experience, Pet Subjects provide award-winning marketing and content creation for the pet industry. This involves social media, web design, video production, and an impressive portfolio of magazines, including popular names like Dogs Today and The Kennel Club's Gazette. Further to their first raise with Crowd2Fund, Pet Subjects will use the money raised to acquire another new magazine as they continue to lead the UK market.

Promoting all things pet-related

Formed over 25 years ago, we started from a magazine that was previously included in the Daily Mail; once this ended, we kept going and grew into the marketing agency we are today. We specialise in marketing and publication for all things pet-related through various social media channels, creating strategic content alongside in-house video production. We consider branding, messaging, user experience, and design to produce something with style and substance. This has enabled us to grow significantly as we now own and publish several magazines - and show no sign of slowing down!

Examples include Dogs Today, which has been run by us for 26 years from launch to the present day. This is a significant publication with a huge impact, as was shown with our active campaigning which led to the reform of the Dangerous Dogs Act and the banning of tail docking. We're also commissioned to re-design existing entities, such as The Kennel Club's flagship publication, The Kennel Gazette, which we now run. As for our digital marketing, we ran a viral photo competition for Purrfectlyyappy.com called 'Yappy Faces' which drove over 82,000 visitors to their site and resulted in over 8,000 subscribers, and editorially, we've partnered with big brands like Purina and Guide Dogs to promote their products and causes.

We raised with Crowd2Fund previously and used the money to facilitate our growth through acquisition. Now we have identified another magazine we aim to purchase with the funds raised in this campaign as we continue to ensure that small, niche magazines with a solid following and worthy causes can get the reach that they deserve.

X

Business keeps the raised amount even if target is not met.
Loan - product type
Maximum
£ 80k
Raised
£ 80k
Investors
375
Est close date
Funded 5 years ago in 29 days

Where will the funds go?

Purchase new magazine
£75,000
Working capital
£4,800

Key people

Beverley Cuddy
Director
Graham Smith
Director

Business brand

Slough, UK

"Promoting all things pet-related"

Incorporated
31 years, 3 months

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.