Ormary.com - Luxury fashion marketplace | Ormary

Ormary envisions becoming the global online destination for fashion savvy consumers providing them with access to the best design talent, all shoppable on one platform.

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Ormary seeks to become the online go-to, global destination for fashion savvy customers to discover and shop the newest and emerging fashion designers. As well as providing a best in class ecommerce platform and infrastructure, enabling emerging designers

Ormary is a marketplace working within the luxury and premium fashion sector. We source what we believe to be the best independent and emerging fashion designers from around the world and bring them to one online platform. We have currently built our site into beta and plan on having 20 designers signed up before launching.

We hope to increase the designer database to 120 by December 2014. Ormary is a commission based business. Initially we offer use of the site for free for the first three months. Beyond this point, we charge a commission of 19% at the point of sale. We anticipate creating an eco-system with millions of customers from around the world alongside the world's best independent and emerging fashion designers.

At Ormary we have noticed what w believ to be shifting trends within the market, as outlined below:

1. Shifting consumer buying habits:
Consumers are becoming fashion-conscious and the once opulent, badge-of-wealth type luxury items are being traded in for muted, one-of-a-kind items, which retain the same high value spend. We notice this across larger brands such as Gucci and Yves Saint Laurent rebranding and recreating their offering to suit current appetites. The depth of the recession in Europe has shifted attitudes, making consumers more aware of perceptions and attitudes of others around them, which is leading to a more understated means of fashion consumption amongst the more established brands. We believe that the appetite for new and emerging fashion within the premium and luxury fashion sector is increasing.

2. Commerce supporting emerging designers:
The value of emerging design talent has recently been exploited by large companies such as LVMH (MoÃ«t Hennessy - Louis Vuitton) . LVMH recently held the LVMH Young Designer of The Year competition. This commitment to emerging fashion is strengthened by their investment into Nicholas Kirkwood's emerging shoe brand (1) and Kering's (previously known as PPR) investment into Christopher Kane (2). This is also previously evidenced by Permira's purchase of a 45% stake in Proenza Schouler, which was then sold to Theory's Andrew Rosen (3).

3. Emerging designers competing and creating value alongside established brands:
Net-a-Porter, a leader in premium and luxury e-sales, has also tapped into the trend. They commissioned new, exclusive designs created by emerging designers in their own right. Examples include movie franchise The Hunger Games' costume designer Trish Somerville's and Esteban Cortezar's (previously, Head Designer at Emanuel Ungaro) collections, exclusively sold through Net-a-porter (4).

We are confident in our strategy to produce a return on investment as we have a clear strategy for success. We understand the market we are working within and we have a working concept of a revenue generation stream.

REFERENCES:
1 - http://www.telegraph.co.uk/finance/yourbusiness/10323389/LVMH-snaps-up-stake-in-British-shoe-designer-Nicholas-Kirkwood.html
2 - http://www.vogue.co.uk/news/2013/01/15/christopher-kane-bought-by-ppr---majority-stake-acquisition
3 - http://fashionista.com/2011/07/the-deal-is-finally-done-theorys-andrew-rosen-buys-large-stake-in-proenza-schouler
4 - http://fashion.telegraph.co.uk/news-features/TMG10456848/Net-A-Porter-launches-Hunger-Games-inspired-collection.html

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