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Capital at risk
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MAG Fashion Limited was established in 2014 with its trading name as Wyldr. We are currently looking to further expand our market share in the US, UK, EU and invest in our omni-channel aspirations. As such, we are looking to secure funding to efficiently and effectively improve our sales and margins together with our online presence, customer service and global brand recognition.

Wyldr is a global fashion brand founded on a rebellious spirit and simple inspiration of making our customers feel passionate about what they wear and how they feel.

Wyldr was established in 2014 and has driven continued and consistent success through a world-class global wholesale client list, which includes retail partners such as Asos, Topshop, Urban Outfitters, Amazon Fashion, Forever21, Free People and many other key account retailers from around the world. With a comprehensive sales and agent network based in the US, UK and the EU - supported by distribution centres in both the US and UK - 2018 is gearing up to be a year of substantial growth.

With dual headquarters in Los Angeles (sales and PR) & East London (design), Wyldr set out to create effortless and accessible clothing which fuses the taste-making aesthetics of the two iconic cities. Fearless & free-thinking, Wyldr embodies the je ne sais quoi “it girl”. She’s equal parts rock n’ roll, 90’s and today. Her look is original yet classic, chic yet easy, and above all, never overthought. Whether she’s exploring a new city, art show or music festival, the Wyldr girl celebrates youth, friendship and fun everywhere she goes.

With a favourable global online retail environment expecting solid growth, we have following advantages:
• Direct Factory to Retail – 400-500% mark-up
• Our global team produces young, on-trend and creative content out of our LA / London offices
• Our ability to create a high perceived value; we sell fashion, not clothing
• Creating original content and garment design in-house is central to our strategy

Wyldr is a combination of sexy, vintage inspired shapes, sheer tops and chunky knitwear, all teamed effortlessly with timeless silhouettes, keeping every collection fresh and unique, yet super-wearable.

Wyldr has been included in features in internationally renowned fashion magazines such as Vogue, Marie Claire, Elle, and Drapers and has celebrity support from the likes of the Kardashians to Chiara Ferragani. Wyldr has consistently managed to evolve with fast-fashion trends, maintain its design-house mentality and gain cult celebrity fans.

Despite the company’s growing fan base and ever-expanding wholesale accounts, Wyldr has maintained product integrity at all times. Combining trend-focused designs and a one-of-a-kind production process, all garments are hand-checked, and guaranteed to arrive just as described: clean, correctly packaged and ready to wear.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (1 of 2)
£ 245k
£ 94k
Estimated close date
Funded 1 year ago in 12 days

Where will the funds go?

USA webstore front
Personel and staffing
Marketing investment
London showroom

Key people

Gawain George Blizzard

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A. Hi Michael, the loan is backed by Director guarantees and collateral

A. Hi Stephen, 2015 we were running on bare minimum. 2016 is more reflective of our operating costs.

A. We are based in Hackney now, looking around Shoreditch. Thanks

A. Hey Michael, 2014 was our first year of trade, so we invested in growth.

A. Hey Cara, we use zero animal products at all. Hope that helps, many thanks

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Business brand

London, UK

"Wyldr is a global fashion brand founded on a rebellious spirit and simple inspiration of making our customers feel passionate about what they wear and how they feel."

5 years, 5 months
Equifax score
43 / 100
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