MAG FASHION LIMITED
MAG Fashion Limited was established in 2014 with its trading name as Wyldr. We are currently looking to further expand our market share in the US, UK, EU and invest in our omni-channel aspirations. As such, we are looking to secure funding to efficiently and effectively improve our sales and margins together with our online presence, customer service and global brand recognition.
Wyldr is a global fashion brand founded on a rebellious spirit and simple inspiration of making our customers feel passionate about what they wear and how they feel.
With dual headquarters in Los Angeles (sales and PR) & East London (design), Wyldr set out to create effortless and accessible clothing which fuses the taste-making aesthetics of the two iconic cities. Fearless & free-thinking, Wyldr embodies the je ne sais quoi “it girl”. She’s equal parts rock n’ roll, 90’s and today. Her look is original yet classic, chic yet easy, and above all, never overthought. Whether she’s exploring a new city, art show or music festival, the Wyldr girl celebrates youth, friendship and fun everywhere she goes.
With a favourable global online retail environment expecting solid growth, we have following advantages:
• Direct Factory to Retail – 400-500% mark-up
• Our global team produces young, on-trend and creative content out of our LA / London offices
• Our ability to create a high perceived value; we sell fashion, not clothing
• Creating original content and garment design in-house is central to our strategy
Wyldr is a combination of sexy, vintage inspired shapes, sheer tops and chunky knitwear, all teamed effortlessly with timeless silhouettes, keeping every collection fresh and unique, yet super-wearable.
Wyldr has been included in features in internationally renowned fashion magazines such as Vogue, Marie Claire, Elle, and Drapers and has celebrity support from the likes of the Kardashians to Chiara Ferragani. Wyldr has consistently managed to evolve with fast-fashion trends, maintain its design-house mentality and gain cult celebrity fans.
Despite the company’s growing fan base and ever-expanding wholesale accounts, Wyldr has maintained product integrity at all times. Combining trend-focused designs and a one-of-a-kind production process, all garments are hand-checked, and guaranteed to arrive just as described: clean, correctly packaged and ready to wear.
Where will the funds go?
A. Hey Cara, we use zero animal products at all. Hope that helps, many thanks
A. Hey Michael, 2014 was our first year of trade, so we invested in growth.
A. We are based in Hackney now, looking around Shoreditch. Thanks
A. Hi Stephen, 2015 we were running on bare minimum. 2016 is more reflective of our operating costs.
A. Hi Michael, the loan is backed by Director guarantees and collateral
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"Wyldr is a global fashion brand founded on a rebellious spirit and simple inspiration of making our customers feel passionate about what they wear and how they feel."
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