Popular e-commerce handbag brand shipping worldwide. Where luxury meets affordability. | Lose The Labels London

Viral, innovative and creative; LTL London is a reputable online handbag store delivering internationally. They have a growing following online, now reaching 48M views on their video campaigns and as a result have seen an increase in sales. Funds raised will go towards refinancing and working capital.

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Providing luxury handbags at affordable prices

LTL London started with a dream, determination and £3000 from a credit card. We worked from our flat for the first 3 years. We now operate from two offices in London and our own fulfilment centre in Essex. Our mission is to provide the world with luxury handbags at affordable prices. Most people cannot afford to spend thousands of pounds on designer handbags, and we wanted to bridge that bay.

The company is a success because of the team behind it. We are now into our fifth year and have seen great growth. Our tight- knit team of four and their can-do attitude, their persistence and their dedication has allowed us to overcome all challenges presented. We are forward- thinking, innovative, understand the importance of socials and continue to keep up with trends.

We turned over £100k in our first year and by the third year it’d grown to £900k. Since going live on the 18th of July 2018, we’ve had over 25k orders and over £2M in sales revenue. Our online reputation is growing consistently, now with 78K followers on Instagram, 33K followers on TikTok, 65K email subscribers and 11K SMS subscribers. We had a video reach 45M views on TikTok recently. This engagement reinforces our brand, leading to an increase in sales. We expect to turnover 1M over the next 12months. I am delighted with the brands growth and engagement and thrilled to invite investors to join us as we continue to expand.

Credit commentary:
The directors are providing personal guarantees, this means that if the business fails, the directors become personally liable for the loan. The directors are non-homeowners. There have been no CCJs for the business or directors. We have performed our assessment on recent financial information, including 2022 management accounts, which were not available to Equifax. The year to date management accounts show that net equity was £144,911 and profit before taxation was £200,084. The bank statements demonstrate reasonable affordability and the accounts remain well in credit.

Inflation risk:
The company has been affected to a small degree by higher costs. However, they have just reduced expenses by £35k over the next 12 months. The costs of materials are not changing drastically, but the current weakness of the Sterling means that the company needs to be careful when ordering stock. Sea Freight shipping prices have decreased since January, which is a positive. As the majority of lending to the business is at a fixed rate, they will not be immediately affected by interest rate increases. The business expects a possible drop in sales due to inflationary pressures, but not on a scale they are unable to sustain.

LOSE THE LABELS LONDON

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LOSE THE LABELS LONDON

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