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Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Founded by Managing Director, Daniel Afeeva in 1998 after an extensive 27-year career in the NHS. With a wealth of knowledge and dedicated staff, Holistic has formed a reputation for delivering the highest quality of care. They have served over 4 million hours of care support since their inception. Holistic provide a range of services including: Live in care, Domestic support, social care and more. CQC rating "Good.”

We pride ourselves on our passion, our integrity and our commitment to providing the highest quality of support possible to the people entrusted to our care.

Our extensive experience in the home-care industry, dating back to the 1990s, demonstrates our commitment to continuous innovation and service enhancement. As a result, our clients can be confident that we spare no effort in delivering the highest quality of care. This reputation has earned us frequent invitations from local authorities to participate in consultation exercises and pilot schemes, recognising us as a leading provider of premium care services. Notably, we have been entrusted multiple times by social services managers responsible for assigning clients to providers, who have chosen us to care for their own family members.

The caring values embodied by our Managing Director, Daniel Afeeva, who founded Holistic in 1998 after an extensive 27-year career in the NHS, are deeply respected and ingrained within our staff. These values form the foundation of our commitment as a provider of home-care services for vulnerable adults. Our dedicated staff consistently go above and beyond, ensuring that every care recipient is treated with compassion and a warm smile. This unwavering dedication has enabled us to support numerous vulnerable adults throughout the years, delivering over 4 million hours of care support since our establishment.

Our goal is to be the leading provider of exceptional home-care services in the London and South-East region. Our Managing Director, Daniel Afeeva, brings with him 27 years of experience as a Charge Nurse overseeing mental health wards in multiple London Hospitals within the NHS. In 1998, he founded Holistic with the aim of delivering comprehensive and holistic care to individuals in need.

Credit commentary:
The directors are providing a personal guarantee, this means that if the business fails the directors become personally liable for the loan. This is a credit policy exception as the debt-serving capacity of the company is below credit policy requirements and the tangible net worth is negative due to a director’s loan. This is mitigated as there is sufficient equity in properties to cover the director's loan and the debt-serving capacity will be satisfactory on the satisfaction of the IWOCA loan. In addition, the loan amount granted exceeds the 60% advance that should only be made available if the sole purpose of the loan is to refinance. This is also a credit policy exception. Nevertheless, the loan will improve the cash flow of the business and consequently limit the risks to C2F investors. The company has provided a timeline as to when the director's loan will be repaid. We have performed our assessment on recent financial information. Turnover is £3,985,853 and profit before tax is £64,278.

Inflation risk:
The business advised that in some aspects they are expected to be affected by inflation. They state as salaries make up 80% of their costs. Most of their contracts with local authorities are subject to an annual uplift in the charge rate for the services they provide. This has allowed an increase in staff pay, as they recognise the financial pressures, they face due to the cost of living crisis. The Home office sponsorship has allowed Hollistic to increase the number of clients they support. Their client numbers are up approximately 20% in the 8 months since their licence was granted. They expect this trend to continue, this will allow them to provide the volume of clients needed to absorb the inflationary pressures on our other costs. As the majority of lending to the business is at a fixed rate, they will not be immediately affected by interest rate increases.


Business keeps the raised amount even if target is not met.
Loan - product type
£ 98k
£ 97k
Est close date
Funded 10 months ago in 29 days

Where will the funds go?

Working Capital

Key people

Daniel Afeeva

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Business brand

London, UK

"We pride ourselves on our passion, our integrity and our commitment to providing the highest quality of support possible to the people entrusted to our care."

26 years, 4 months
Credit risk indicator

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.