Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Heathcote & Ivory believe in beautiful products made with the finest ingredients. They started out as a small, family-run business, and now export their collections of home fragrance, bath and body care, and gift ideas to over 35 countries around the world. Their eclectic combination of modern design and the Great British outdoors has recently caught the eye of major US retailer, TJ Maxx, who have placed a substantial order. Therefore, Heathcote & Ivory will use the funds raised to facilitate

Quintessentially British toiletries and home fragrance

Heathcote & Ivory was established as a family-run, London-grown business in 2000. The foundation of the lifestyle brand was creating elegant lifestyle products, from hand creams to scented candles, with the highest quality ingredients: essential oils and actives, free from parabens and sulfates, and never tested on animals. We have now grown to stock both our own, unique product ranges, including Vintage & Co, a stylish mix of novelty and British pedigree, and our floral labels, such as the calming Lavender Fields, sunny Sweet Pea & Honeysuckle, and refreshing Neroli & Lime Leaves.

Customers choose us for our quality and individuality. We embrace our roots by celebrating the great outdoors and our heritage, making our designs and products accessible across the globe while remaining quintessentially British. Our products are stocked in renowned department stores, independent boutiques, and speciality retailers across the UK; in addition, we currently export to over 35 countries around the world. As well as own own collections, we also have exclusive licenses to sell well-known brands like Cath Kidston, the RHS, and Morris & Co, bringing in further international revenue.

Our business is in high demand and we continue to innovate with the ever-changing market. We will use the money raised in this campaign to facilitate a large order of $900,000 from leading US lifestyle retailer, TJ Maxx. This will continue our worldwide coverage and fulfil our big ambitions to grow further.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (2 of 2)
£ 19k
£ 19k
Estimated close date
Funded 4 months ago in 3 days

Where will the funds go?

Fulfil large contract
Working capital

Key people

Denis Aaronson

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Business brand


"Quintessentially British toiletries and home fragrance"

20 years, 4 months
Equifax score
51 / 100
Equifax Grading
powered by Equifax
Higher than average score
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