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Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Flipville, trading online as OGD Commerce is a specialist e-commerce platform, concentrating on the home and cleaning niche. They have been active for 5 years, with 6-figure gross profits over the past couple of years. Flipville has been doubling in size every year. Funds raised will support the continuation of this growth trajectory.

Delivering a great service at an amazing price

Welcome to Flipville, where cleanliness meets convenience. In today's fast-paced world, maintaining a tidy home is essential but often time-consuming. That's why I founded Flipville, an innovative digital commerce platform designed to streamline the process of purchasing household cleaning products. My background is in running cleaning businesses, so I’ve years of experience on the other side of this industry in order to ensure that Flipville is the most competitive e-commerce platform for cleaning products. The business started with zero funding and we are now turning over 7 figures yearly with a GROSS profits of 6 figures for the past 2 years. We have been doubling in size each year since the beginning too.

The household cleaning products market is ripe for disruption, with an increasing demand for efficient solutions that align with modern lifestyles. Flipville stands out by offering a curated selection of premium cleaning products from trusted brands, all conveniently accessible through our user-friendly online platform. From eco-friendly cleaners to advanced disinfectants, we cater to diverse consumer preferences and priorities. We also pride ourselves on good customer service, appreciating that our consumers are the keystone keeping our business aloft. By giving them a service that they deserve, we can continue to operate and gain more loyal customers.

Since our launch, Flipville has experienced rapid growth, attracting a loyal customer base and forging strategic partnerships with leading cleaning product manufacturers. To fuel our expansion efforts and capitalise on emerging market opportunities, Flipville is seeking a £54k investment to scale operations. Join us in revolutionising the way households approach cleanliness and hygiene. With Flipville, the future of home cleaning is brighter than ever.

Credit commentary
The directors Yanislav Doynov and Octavian Guse are providing a personal guarantee, which means should the business fail and have insufficient assets within the business to repay the loan, we can look to the guarantor(s) to repay any shortfall on repayment. There have been no CCJs for the business or director. Our assessment of risk is There have been no CCJs for the business or director. The Equifax score and grade, which we use to assess risk, are based on the 2023 accounts. The company has a strong EBITDA of £58,988, indicating enough funds to repay loans. Turnover surged by 75% from 2022 to 2023, demonstrating significant growth. Positive cash flow is evident from recent bank statements, with a balance of £45k in February. The TNW is around £7,810k in 2023, reflecting the company’s stability. Moderate 13% net gearing suggests manageable financial risk. Both director salary and net cash from financing activities increased, indicating positive financial trends. Notably, 2023 marked a significant turnaround with a net profit of £58,988, after a net loss of £57k in 2022.

Inflation Risk
As the majority of the business’s lending is at a fixed rate, any potential interest rate increases will not have an immediate impact. The company has stated that inflation will not significantly affect them, as they sell essential items that are used on a daily basis such as home, cleaning, and laundry products. However, in the event of inflation, the company will raise their prices, just like the rest of the market.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (2 of 2)
£ 39k
£ 3k
Est close date
Funded 14 days ago in 26 days

Where will the funds go?

Working capital

Key people

Yanislav Georgiev Doynov
Octavian Mihai Guse

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Business brand

Glasgow, UK

"Delivering a great service at an amazing price"

4 years, 8 months
Credit risk indicator

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.