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Based in Norfolk, 8 Retail Consulting is a brand and retail consulting company, with satisfied clients in the UK and across the globe. Proven business experts offering strategic business and personal mentorship programs, 8RC helps companies and individuals be better tomorrow than they were today. They specialise in optimising profits, launching new brands and products online, eCommerce, retail marketing and PR. Putting their expertise to the test, 8RC recently launched their own apparel brand.

Retail done well.

At 8 Retail Consulting, we believe in helping brands maximise their potential. Our founder and CEO, Stephen Balmer-Walters, is an experienced director and retail guru, having previously worked for brands such as Jaegar, Mothercare, and Ecco. We believe eight key points can be applied to all retail businesses to increase profit.

These are:

1. People: Customer needs and empowering team
2. Product: Sourcing and retailing
3. Performance: KPIs and strategy
4. Presentation: Visual merchandising, customer services and journey
5. Place: E-commerce and social media
6. Planning: Critical path, tools, and processes
7. Promotions: Marketing and brand stimulation
8. Profit: Return on investment and delivering profit.

We are passionate about what we do, and take a hands-on approach to deliver new ideas and new ways of doing things. We stay always relevant, and make sure our clients get a strong return on their investment. Alongside strategy, we also offer marketing, photography, videography, and more to our clients, with fantastic results. We worked with Norwich City Football Club, assisting them with their retail strategy, plus kit design and launch. This was a huge success — kit sales increased by 50%. We also helped One Route, a growing who wanted to diversify their business. One Route went from purely selling equipment such as skateboards, bikes, and kites, to also offering clothing and footwear ranges. With our expertise, they grew sevenfold — opening 20 new stores, rebranding and launching a new website, and becoming more social media savvy.

In 2019, our founder Stephen — who has worked with some of the UK’s biggest retailers — decided to combine our wealth of professional knowledge with his passion for quality clothing that inspires… and 8Apparel was born. 8Apparel celebrates individuality; built around the #UBU® philosophy (pronounced “you-be-you”), we are breaking the mold that says athleisure is only for one type of person.

After a successful round of funding through Crowd2Fund, we launched 8 Apparel with previously unseen fabrics generating on-trend products, including sportswear and casual wear. Behind the scenes, all 8Apparel clothing is designed and manufactured in the UK, supporting local artists, garment technologists, pattern cutters and more. We also have a guaranteed ethical production line and a reduced carbon footprint. We’re looking to raise a second round of funding to invest in the digital marketing and SEO of the website — which is now live — to drive footfall and conversion.


Business keeps the raised amount even if target is not met.
Loan - product type
£ 30k
£ 31k
Estimated close date
Funded 4 months ago in 9 days

Where will the funds go?

Expansion Capital

Key people

Stephen Balmer-walters

Got a question for the business?

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A. We have submitted the year end 2019, we have not submitted accounts for year ending 2020 as of yet year end is May. On the consultancy side we will show a slight decrease on the previous year, all depends how we finish the year. GP and NP will not be far away as we have reduced our over heads.

A. The company is standalone, the profit split in the year ids 100% 8 Retail consulting 8Apparel is new so we have been investing in the new business. both companies are under the 8RC Ltd

A. all the revenue growth solar is from the consultancy, with investment we are looking to market the 8 Apparel aggressively over 2020 and 2021

A. Now that we have moved out of the building faze, overheads will now be reduced as we needed a lot of input to get the business to this stage.

A. No a large part of growth is from the maturity of the consultancy now in its 3rd year, we have sustained clients who buy into the business ethos and quality.

A. Small volume, quality fashion, made to order.

A. Now we have no stock, everything is made to order so we are not holding stuck that’s becomes our dated and surplus to requirements.

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Business brand

Cromer, UK

"Retail done well."

3 years, 3 months
Equifax score
79 / 100
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Good score
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