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The Chuckling Cheese Company make the finest quality, artisan cheese from their family farm in Lincolnshire. They started out by selling at food events and shows, then moved into bricks and mortar in Skegness. Now with two further stores and three kiosks, The Chuckling Cheese Company sell their range of over 30 different types of cheese, including unique flavour combinations such as gin, chilli, and charcoal. They will use the funds raised to open additional kiosks in popular shopping centres to increase their footfall, using the skills learnt from event stands.

Delicious cheese with a twist

The Chuckling Cheese Company was founded in 2012 by Stuart and Emma. We began by selling our now-famous cheese produced by the family farm, Lymn Bank, at events such as Good Food shows, chilli festivals, and country shows. We opened our first shop in Skegness in 2016, with all our Lincolnshire produce available. Last year, we then opened two further stores, one in Doncaster and one in Middlesborough, and three kiosks in Derby, Nottingham, and the Trafford Centre. We've taken our knowledge of event trading and applied it to our retail spaces: for example, we have low glass display to encourage interaction with out products and free samples available for tasting.

Our best sellers include classics like our Skegness Blue, as well as our more unique flavour combinations such as our famous chilli-infused 'Flamin Heart', our jet black charcoal cheese, and our creative orange and whiskey creation. We've recently launched our most ambitious flavour yet, the Botanist Gin infused cheddar, crafted with juniper berries to give the flavour of a gin and tonic. In addition to cheese, we offer a wide selection of chutneys, baked good, and sweet treats, like fudge. Our beverage selection is ever-growing, encompassing beer, wine, and spirits with an artisan edge to match our own. Sample our delicious products and hampers when you invest through the rewards offered below.

We're looking to raise funds to open more kiosks in a number of Intu shopping centres in the UK. This will allow us to keep letting costs down and flexible, while attracting a large footfall in busy locations. With the money raised in this campaign, we will purchase the last of the required items for these kiosks, and cover installation costs, with the aim of being up and running for the busy Christmas trading period.


Business keeps the raised amount even if target is not met.
Revenueshare - product type
£ 53k
£ 54k
Estimated close date
Funded 2 months ago in 26 days

Where will the funds go?

Opening new kiosks

Key people

Stuart Colclough
Emma Smith
Red cup

Investor rewards

Artisan cheese

If you invest £100 - £499
One free artisan or vegan cheese (P&P not included)

Lincolnshire's finest

If you invest £500 - £999
One free Lincolnshire Cheese Gift Box or Vegan Hamper

Farmyard produce

If you invest £1,000 - £4,999
One free Lymn Bank Five Cheese Hamper or Vegan Hamper

Nibble Nose

If you invest £5,000 - £9,999
One free Nibble Nose Hamper

Gin & Cheese

If you invest £10,000+
One free Gin & Cheese Hamper

Got a question for the business?

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A. John, sorry for the delay, We have only just seen your question. We undertook significant investment from August 2018-Feb 2019 in opening our 2nd & 3rd shops and also the three current kiosk so in the year we went from 1 shop & our events team to 6 sights and our events teams. So the impact of this investment wont be fully shown until our accounts of 2019-2020. To give an indication our turnover is inline to hit £2.2million by Feb 2020.

A. As all our current trade is UK based we feel this wont be affected. A slow down in European cheese & fine food imports may in fact increase our sales. Our raw materials are not dependant on us being in the EU. We only employ a few EU nationals and we are keeping channels open with them and their plans depending on the final outcome. These employees are in skilled managerial roles and so are unlikely to leave. Overall we cannot see a reason that Brexit would negatively affect the company.

A. We have never defaulted or made late payments. We have expanded rapidly since changing from just doing 300 events per year to having 3 shops and multiple kiosks plus a warehouse so our investment in all this has been high over the last 2-3 years. We now have everything in place logistically to move forward with expansion. I hope this helps.

A. If only they were correct, the correct figures are £176,671.34 & £293,919.32

A. We have looked at various options like this and will continue to explore them however we would really like to keep investing in our own website as it keeps growing by over 100% per year in fact this year it is performing 180% on last year. Our main aim for 2020 is to further increase our web growth on the back of the extra trade having all the physical sites brings & focus investment on the site.

A. As we already have 6 locations our distribution set up is well organised. We invested heavily last year in our warehouse software and hardware to enable us to cope with controlling multiple sites stock control. We have added extra delivery drivers to our team & also have great relations with pallet companies & all our suppliers are on board with our continued expansion plans.

A. Our 3 current stores are: Skegness, Doncaster & Middlesbrough.
We have 3 current kiosks with Intu: Intu Derby, Intu Victoria Centre (Nottingham) & Intu Trafford Centre.

The new ones will be Intu Metrocentre (Gateshead), Intu Merry Hill & we are negotiating for a 3rd addition at a few high profile locations also.

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Business brand

Skegness, UK

"Delicious cheese with a twist"

4 years, 8 months
Equifax score
7 / 100
Equifax Grading
powered by Equifax
Low score
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