Capital at risk
Est. Months
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Est. Monthly repayments

Founded by British pro skier, Jim Adlington, Planks is a rider-owned brand producing high quality and innovative ski apparel using cutting edge recycled fabric technology. Their journey has taken them from selling out of the back of a van in Val d'Isère to opening global wholesale channels and owning their own mono-brand stores in the Alps! After a successful equity raise in 2017, Planks are looking to meet the rapidly growing demand for their products with the funds raised.

Functional and fun products for everyone that loves to ski, while striving to reduce the impact we have on the planet we love #DropCliffsNotBombs

Planks products strike a unique balance between style, technical performance, and affordability for everyone who loves the mountains. We are continuously striving to improve our products and doing what we can to reduce our impact on the environment. New for our Autumn/Winter 18/19 collection is the incorporation of recycled yarns into our supply chain and products, with 68% of the styles in the collection containing recycled materials. Funds raised in this campaign will go towards production of next season’s collection, where we forecast to recycle over 300,000 waste plastic bottles.

We are privileged to be endorsing some of the world’s best skiers, such as UK’s Olympic hopeful and X-Games gold medallist, James “Woodsy" Woods. Our sponsored athletes put our products to the test in the most extreme conditions, and while doing so, provide engaging content to share on social media with our rapidly growing fan base. We are proud to be releasing our best ever “Woodsy” Signature Collection for 18/19 and have also partnered with the Warren Smith Ski Academy, whose team of instructors are proudly wearing our technical outerwear this Winter.

We run a host of grass-roots programs in ski resorts as well as in snow-domes and dry slopes here in the UK, where the brand began. We have a strong online platform— consisting of 37k Facebook followers and 16k Instagram followers— and operate four of our own concept stores across the French Alps. Our stores in the Alps are the heart of our brand; recent success includes our Coffee and Clothing concept store in Tignes, which is running above target due to this season’s introduction of hot food and the acquisition of an alcohol license.

Furthermore, we work directly with some of the UK's top retailers, such as Snow + Rock and Surfdome. We have international distributors and agents who wholesale the brand worldwide in Europe, North America, Asia and Australasia, supporting our fastest growing revenue channel, which has already delivered 83% growth on prior year.

We think you are going to love our new collection, so have put together some fantastic rewards for our Crowd2fund campaign! To support this continued growth, the money you pledge will go towards investing in more stock for the 18/19 Winter Season.



Business keeps the raised amount even if target is not met.
Revenueshare - product type
£ 200k
£ 201k
Estimated close date
Funded 6 months ago in 29 days

Where will the funds go?

Product purchase for the new season
Loan consolidation

Key people

James Adlington
Founder and Director
Hugh Clow
Red cup

Investor rewards

Save, save, save

If you invest up to £499
25% Discount

Get kitted out

If you invest £500 - £999
25% Discount + any t-shirt or beanie

Winter's all wrapped up

If you invest £1,000 - £3,999
25% Discount + any hoodie or sweatshirt

Ready for the slopes

If you invest £40,000+
25% Discount + any outerwear product

A. Yes, the rewards for any investment over £4,000 is any ski jacket or ski pants from the new 18/19 collection - to see the new catalog please follow this link:

A. Crowd2fund calculate the repayment timeframe based on previous year's turn over. However, with our forecast of maintaining our 50% growth, we will turn over £1.8m next year, which will enable us to re-pay back the loan within the year ending May 2019.

A. The discount is valid for up to £2,000 of purchases per investor, off full price items, for each season of the duration of the loan.

A. We successfully closed a £500k equity raise in Summer 2017 which we forecast to be sufficient investment capital to see us through to break even in 2019.

A. A small group of private individuals, through equity funding.

A. Total Assets of £672k largely includes £70k of fixed assets; £269k of trade debtors, £219k of inventory

A. The company has received equity investment from private individuals which have supported the investments made in marketing and infrastructure delivering growth of over 50% year on year. As at 31 Dec 17 the business has net assets of £305k. The current forecasts, growth trajectory and reducing cost of goods with scale will achieve breakeven in the year ended May 2019.

A. We delivered group revenues of £815k a 56% increase on prior year. Group losses were £23k more than budget.

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Business brand

London, UK

"Functional and fun products for everyone that loves to ski, while striving to reduce the impact we have on the planet we love #DropCliffsNotBombs"

Business stage
8 years, 9 months
Equifax score
4 / 100
Equifax Grading
powered by Equifax
Low score
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