PLANKS CLOTHING LTD
Founded by British pro skier, Jim Adlington, Planks is a rider-owned brand producing high quality and innovative ski apparel using cutting edge recycled fabric technology. Their journey has taken them from selling out of the back of a van in Val d'Isère to opening global wholesale channels and owning their own mono-brand stores in the Alps! After a successful equity raise in 2017, Planks are looking to meet the rapidly growing demand for their products with the funds raised.
Functional and fun products for everyone that loves to ski, while striving to reduce the impact we have on the planet we love #DropCliffsNotBombs
We are privileged to be endorsing some of the world’s best skiers, such as UK’s Olympic hopeful and X-Games gold medallist, James “Woodsy" Woods. Our sponsored athletes put our products to the test in the most extreme conditions, and while doing so, provide engaging content to share on social media with our rapidly growing fan base. We are proud to be releasing our best ever “Woodsy” Signature Collection for 18/19 and have also partnered with the Warren Smith Ski Academy, whose team of instructors are proudly wearing our technical outerwear this Winter.
We run a host of grass-roots programs in ski resorts as well as in snow-domes and dry slopes here in the UK, where the brand began. We have a strong online platform— consisting of 37k Facebook followers and 16k Instagram followers— and operate four of our own concept stores across the French Alps. Our stores in the Alps are the heart of our brand; recent success includes our Coffee and Clothing concept store in Tignes, which is running above target due to this season’s introduction of hot food and the acquisition of an alcohol license.
Furthermore, we work directly with some of the UK's top retailers, such as Snow + Rock and Surfdome. We have international distributors and agents who wholesale the brand worldwide in Europe, North America, Asia and Australasia, supporting our fastest growing revenue channel, which has already delivered 83% growth on prior year.
We think you are going to love our new collection, so have put together some fantastic rewards for our Crowd2fund campaign! To support this continued growth, the money you pledge will go towards investing in more stock for the 18/19 Winter Season.
Where will the funds go?
Save, save, save
Get kitted out
Winter's all wrapped up
Ready for the slopes
Got a question for the business?If you need more information from the business then you can ask them a question directly.
A. Yes, the rewards for any investment over £4,000 is any ski jacket or ski pants from the new 18/19 collection - to see the new catalog please follow this link: https://www.dropbox.com/s/5max3q0w5c1tz41/Planks%2018-19%20Workbook.pdf?dl=0
A. Crowd2fund calculate the repayment timeframe based on previous year's turn over. However, with our forecast of maintaining our 50% growth, we will turn over £1.8m next year, which will enable us to re-pay back the loan within the year ending May 2019.
A. The discount is valid for up to £2,000 of purchases per investor, off full price items, for each season of the duration of the loan.
A. We successfully closed a £500k equity raise in Summer 2017 which we forecast to be sufficient investment capital to see us through to break even in 2019.
A. A small group of private individuals, through equity funding.
A. Total Assets of £672k largely includes £70k of fixed assets; £269k of trade debtors, £219k of inventory
A. The company has received equity investment from private individuals which have supported the investments made in marketing and infrastructure delivering growth of over 50% year on year. As at 31 Dec 17 the business has net assets of £305k. The current forecasts, growth trajectory and reducing cost of goods with scale will achieve breakeven in the year ended May 2019.
A. We delivered group revenues of £815k a 56% increase on prior year. Group losses were £23k more than budget.
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"Functional and fun products for everyone that loves to ski, while striving to reduce the impact we have on the planet we love #DropCliffsNotBombs"
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