Capital at risk
Capital at risk
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Minimum investment is £100
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The Genuine Cake Company, trading as GC Couture, are back following their last successful raise with Crowd2Fund. As masters of exquisitely designed cakes, which use only the finest ingredients, GC Couture have provided jaw-dropping, ornate cakes for some of the biggest names in the events industry. With the funds raised they will be developing eCommerce and delivery channel, to enable the company to scale further.

Purveyors of luxury cakes.

Based in Mayfair, we strive to create perfect cakes to compliment any occasion. Although our flagship designs are wedding cakes, we also provide delicious treats as parts of corporate gifts, children's celebrations, or even just because! We also offer our famous “indulgence bars” for events, showcasing a variety of our delicious cakes, so that guests can enjoy a multitude of treats.

Our food has wowed for ten years and has caught the attention of several big companies and big names. We've provided stunning cakes for celebrities and also collaborated with the Michelin-starred chef Gordon Ramsay. We work closely with 5-star venues, such as the Savoy and Sunbeam Studios, who offer our creations as part of their event packages. We have also seen significant growth and potential in our branded corporate offerings.

We've completed several successful funding rounds thanks to the Crowd2Fund investor community, which has allowed us to expand through refurbishment, purchasing equipment and investment in marketing. Now we are looking to invest in our eCommerce service after successfully developing packaging to ensure the safe delivery of our delicate creations. With the funds raised we will be investing in the digital and delivery infrastructure required, which we have identified as a pivotal element in our expansion plan.


Business keeps the raised amount even if target is not met.
Loan - product type
£ 90k
£ 91k
Estimated close date
Funded 15 days ago in 18 days

Where will the funds go?

Expanding mail delivery service

Key people

Sachel Singh
Marie Sinclair
Red cup

Investor rewards

You had me at chocolate

If you invest £250 - £499
A beautiful box of chocolates

This takes the biscuit

If you invest £500 - £999
A box of personalised biscuits

I have a confection to make

If you invest £1,000 - £4,999
Lovingly personalised chocolates and biscuits

Have your Cake and Eat it!

If you invest £5,000+
A stunning 2-tier celebration cake, delivered within 50 miles of Mayfair

Got a question for the business?

For more information on the business, please login and ask them a question directly.Sign In to Ask

A. We are not expecting to stagnate , we are being conservative with our figures and need to take into consideration development costs as we grow

A. Y/E 2019 T/O Circa £620k G/P £480 N/P £150k

A. Hi Jakob , Thank you for your question the split has changed 40% weddings 20% corporate 20% online 20% private , we see the online business growing as we now can post majority of our products , previously this was click and collect and driver delivery service opens a new and growing customer base , I hope this answers your question and thank you for your continued support


A. We are planning to pay off part of the existing loan and our cashflow is sufficient to pay the increased repayments , thank you for your question and your support

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Business brand


"Purveyors of luxury cakes."

10 years, 4 months
Equifax score
92 / 100
Equifax Grading
powered by Equifax
Very good score
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Investments like these involve risks including loss of capital. Please see our risk section before making an investment decision