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Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Something Crafty, trading as Charming Beads, sources handpicked quality jewellery supplies from across the globe. They are a trusted family-owned business providing a wide range of craft supplies such as Semi-Precious beads, Quartz, Jade, and Onyx at competitive rates. As the demand for their products is increasing fast, they’re seeking to raise funds to significantly expand their eCommerce offering and further scale their well-established business.

Handpicked quality pieces.

After a huge success with our eBay store in 2011, we decided to open our very own eCommerce shop, Charming Beads, and have been growing ever since.

It all started when I found myself seeking a change from my 9 to 5. My wife, a creative and keen crafter, suggested I consider selling beads. Having analysed the market demand for jewellery supplies, I knew I should pursue the idea and, soon after, developed a deep sense of passion and love for the industry.

We searched across the globe to find the very best pieces - discovering incredible suppliers in Brazil, Holland, Czech Republic USA, India and China. Our variations include glass, metal, wood and clay beads, cord, threads, stamping blanks, craft wire and charms. As well as stocking all of the regular favourite Semi-Precious beads such as Quartz, Jade, Jasper, Onyx and Hematite, we stock rarities such as Spinel, Kunzite, Emeralds & Sapphires.

As we continue to expand and demand increases, my vision is to add more crafty supplies to our collection (such as supplies for card craft, needlecraft, cake craft, and any other craft) to cater to a wider audience.

This has been a phenomenal journey for my wife and I, and we are grateful for the amount of support we’ve received from our customers. At Charming Beads, we offer our customers a unique experience at an affordable price. Our customers come first, and our products arrive in perfect condition. We are highly receptive to suggestions and requests to help improve our services - ensuring we maintain the highest of standards.

Our business has been rapidly growing during COVID-19 and there is now a higher demand for our services. To meet these needs we need to improve the functionality and quality of our website, so the funds raised for the campaign will go towards website development.

We are excited to connect with you and make the business an even greater success.

COVID-19 Resilience:
The e-commerce sector has recently risen by 68% since April due to the impacts of COVID-19, showing this sector to be quite resilient in our current circumstance.

Credit Risk Comments:
The directors are providing personal guarantees, this means that if the business fails the directors become personally liable for the loan. The directors are homeowners, however, this does not ensure there are sufficient assets should the loan need to be recovered. There have been no CCJs for the business or directors.


Business keeps the raised amount even if target is not met.
Loan - product type
£ 100k
£ 100k
Est close date
Funded 2 years ago in 25 days

Where will the funds go?

Website Development
Marketing Recruitment- 2 Key Personales

Key people

Paul Donnelly

Business brand

Monmouth, UK

"Handpicked quality pieces."

12 years, 0 months

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.