SMARTWAY DISTRIBUTION LTD
Smartway Distribution Ltd, recently changed from Smartway Imports Ltd, has grown to be one of the largest independent toys wholesaler in the country, specialising in ride-on toys, toys baby and toddlers, and outdoor activity toys. We have the license to manufacture and distribute the most well known sports car brands, such as Lamborgini, Ferrari and Mercedes-Benz and make children's versions. With a huge warehouse operation of 10,000 square feet in size and an upcoming showroom facility of 5,000 square feet will be opening soon.
Manufacturing and distributing luxury toys
Smartway Distribution Ltd has developed to become a strong brand and internet shopping site. We are now opening a trade showroom shortly with a huge range to choose from; everyone will find what they are looking for, and at fantastic prices. Our toys include a range of ride on electric and pedal powered trains, cars and quads, all which have been designed in the U.K. and are both fun and safe, encouraging children of all ages and abilities to play together. Happy kids, happy parents!
Our products are sourced from all over the world and are stocked in our warehouse to avoid compromising on quality or availability. Our manufacturers use top quality materials and non-toxic paint, thus making our toys 100% child safe. Our products also meet international and European safety standards CE, RoHS and EN71.
Our toys aim to develop children intellectually; the Little Play Trains play a key role in supporting speech development, confidence and those all-important social skills. Each Little Play Train electric ride on or ride on pedal train Engine and Coal Truck can be joined together any way around, in any combination, and can be ridden by children themselves. All Little Play Train ride on trains come with their own unique sticker to personalise your train, so when playtime is over, you know which ones to take home!
With this loan, our main aims are as follows:
- To Increase turnover and online margins, as well as capturing an increasing share of website traffic
- To capture toy car dealers network throughout the UK by supplying brands such as Mercedes-Benz, Audi, BMW, and Ferrari, to name a few
- To offer our customers superior products at affordable prices
- To provide customer service that is second to none
- To develop and evolve our new relationship with Feber Famosa by expanding the product presence in the market place, whilst encouraging high street stores to take on this brand
Our customer network includes:
- Amazon Direct
- Halfords Group
- Jaguar/Land Rover (JLR)
- Mercedes-Benz World
- Other independent Toys Stores
We are negotiating to work with the following:
- Famosa Spain (sole distributor in UK)
Smartway Distribution Ltd has had positive year on year growth over the past 3 years. Our most successful year to date has been 2014 and 2015, where we achieved approximately £900k turnover and £1 million respectively. Our forecast for 2016 was to achieve at least £1.1m: we achieved £1.3m turnover in 2016, making 2016 our most successful year. As such, we have achieved a 10-12% percent increase.
Where will the funds go?
Just enough to make that new slide worth it...
Hmm... that bike is looking affordable
Hello there, ride on sports car
Santa's here early
Here's to creating my own toy empire
"Manufacturing and distributing luxury toys"