Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

Smartway Distribution Ltd, recently changed from Smartway Imports Ltd, has grown to be one of the largest independent toys wholesaler in the country, specialising in ride-on toys, toys baby and toddlers, and outdoor activity toys. We have the license to manufacture and distribute the most well known sports car brands, such as Lamborgini, Ferrari and Mercedes-Benz and make children's versions. With a huge warehouse operation of 10,000 square feet in size and an upcoming showroom facility of 5,000 square feet will be opening soon.

Manufacturing and distributing luxury toys

At Smartway Distribution Ltd, we are passionate about our products, even more when it comes to going the extra mile to make sure those special gifts are putting that million dollar smile on your child's face. We have been trading for over 10 years from our 15,000 sq ft warehouse.

Smartway Distribution Ltd has developed to become a strong brand and internet shopping site. We are now opening a trade showroom shortly with a huge range to choose from; everyone will find what they are looking for, and at fantastic prices. Our toys include a range of ride on electric and pedal powered trains, cars and quads, all which have been designed in the U.K. and are both fun and safe, encouraging children of all ages and abilities to play together. Happy kids, happy parents!

Our products are sourced from all over the world and are stocked in our warehouse to avoid compromising on quality or availability. Our manufacturers use top quality materials and non-toxic paint, thus making our toys 100% child safe. Our products also meet international and European safety standards CE, RoHS and EN71.

Our toys aim to develop children intellectually; the Little Play Trains play a key role in supporting speech development, confidence and those all-important social skills. Each Little Play Train electric ride on or ride on pedal train Engine and Coal Truck can be joined together any way around, in any combination, and can be ridden by children themselves. All Little Play Train ride on trains come with their own unique sticker to personalise your train, so when playtime is over, you know which ones to take home!

With this loan, our main aims are as follows:

- To Increase turnover and online margins, as well as capturing an increasing share of website traffic
- To capture toy car dealers network throughout the UK by supplying brands such as Mercedes-Benz, Audi, BMW, and Ferrari, to name a few
- To offer our customers superior products at affordable prices 

- To provide customer service that is second to none
- To develop and evolve our new relationship with Feber Famosa by expanding the product presence in the market place, whilst encouraging high street stores to take on this brand

Our customer network includes:

- Amazon Direct
- Halfords Group
- Jaguar/Land Rover (JLR)
- Mercedes-Benz World
- Other independent Toys Stores

We are negotiating to work with the following:
- Selfridges
- Hamley's

Our manufacturers:

- Famosa Spain (sole distributor in UK)
- Rastar

Financial summary:

Smartway Distribution Ltd has had positive year on year growth over the past 3 years. Our most successful year to date has been 2014 and 2015, where we achieved approximately £900k turnover and £1 million respectively. Our forecast for 2016 was to achieve at least £1.1m: we achieved £1.3m turnover in 2016, making 2016 our most successful year. As such, we have achieved a 10-12% percent increase.


Business keeps the raised amount even if target is not met.
Loan - product type
£ 200k
£ 200k
Est close date
Funded 4 years ago in 25 days

Where will the funds go?

Consolidate existing loan
New stock purchase
Existing stock range growth

Key people

Aiyub Patel
Red cup

Investor rewards

Just enough to make that new slide worth it...

If you invest £500 - £999
10% discount on the first order and then 5% discount for the lifetime of the loan

Hmm... that bike is looking affordable

If you invest £1,000 - £1,499
15% discount for the first order and then 10% discount for the lifetime of the loan

Hello there, ride on sports car

If you invest £1,500 - £9,999
20% discount for the first order and then 15% discount for the lifetime of the loan

Santa's here early

If you invest £10,000 - £29,999
30% discount for the first order and then 20% discount for the lifetime of the loan

Here's to creating my own toy empire

If you invest £30,000 - £200,000
40% discount for the first order and then 20% discount for the lifetime of the loan

Business brand

Batley, UK

"Manufacturing and distributing luxury toys"

17 years, 2 months
Product risk

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.