Capital at risk
Est. Months
Capital at risk
You make
Minimum investment is £50
Total return
Est. Monthly repayments

Ruroc are the creators of the world's first fully integrated ski helmet, goggles and mask, and are hailed, by over half a million social media followers, as the revolutionaries of safety and style on the slopes. With weekly Sky Sports coverage in the Formula One pit lanes and over 20,000 helmet users worldwide Ruroc has fast established itself as a market leader in adaptable full face protective headgear.

To construct the most insane gear that enhances protection in extreme environments

An online business with over £1m turnover and £131k EBITDA in year 3, Ruroc has pushed the boundaries in design and innovation to achieve double digit growth year on year.

Ruroc are looking to grow, with new product innovation and diversification, into other sports including Downhill Mountain Biking, Road Cycling and Air Sports. This revenue loan will fund new tooling and improve manufacturing efficiency – whilst offering crowd funders 10% APR*.


Ruroc doesn't focus on what the competition is doing, their philosophy is to break down certifications and safety requirements and to build iconic and innovative products around their core foundations.

The RG-1, the flagship product and cornerstone of the Ruroc range, is patented with the Ruroc Aeroflow System. This system links goggle ventilation to the stealth vent channels within the helmet, creating a passive ventilation system that permanently prevents goggle fogging, without the use of electronics. It is certified for both European and US Alpine requirements having passed ASTM F2040 and EN1077b testing; the helmets are diligently tested on a regular basis to ensure the product maintains safety and design quality.


To advance Ruroc beyond a seasonal niche, they're looking for funding to expand the range and increase production efficiency. Step one in taking Ruroc to a year-round business will involve tooling for the newly developed patent-pending product, this is scheduled to begin in July, with a soft launch in early 2016 and a full launch in September 2016. The ultimate goal is to evolve the safety of head gear, moving away from the use of outdated materials such as Expanded Polystyrene and Polypropylene (EPS/EPP), with the ambition to use retained profits (from 2015/16) to begin research and development projects with Universities, such as the University of Birmingham, who are already working these areas.

Social Focus

Ruroc has forged a highly engaged and interactive social media following larger than any competitors in the helmet market, owing largely to its young, dynamic and internet savvy in-house staff. This interactivity has created brand ambassadors worldwide and now just 12% of sales come from the United Kingdom, with the USA (an Alpine helmet market worth $112m* alone) accounting for 60% of all of our B2C web sales.


Business keeps the raised amount even if target is not met.
Revenueshare - product type
£ 150k
£ 167k
Est close date
Funded 5 years ago in 49 days

Where will the funds go?

New tooling
Global patent applications
New design rights
US Launch PR
Facebook & PPC Launch Ad spend
Initial MOQ stock deposit

Key people

Daniel Rees
Managing Director
Luke Ashley
Operations Manager
Jamie Pates
Web Development Manager
Matthew Rees
Head of Brand Strategy
Wayne Rees
Head of Sales
Bridget Rees
Chief Administrative Officer
Red cup

Investor rewards

Ruroc T-Shirt

If you invest £100 - £499
Thanks for showing your commitment to the brand, we'll chuck in a Ruroc T-Shirt to show our appreciation.

Magnetized goggles

If you invest £500 - £999
We'll treat you to a pair of our new magnetized goggles, a hoody and a T-shirt when the first goggles come off the production line.

Ruroc helmet

If you invest £1,000 - £9,999
This deserves all of the above AND your very own Ruroc helmet from the Core, Ice or Viper range

Snowboard and Digi-Cam Ruroc helmet

If you invest £10,000 - £24,999
A British, hand-made Snowboard with book matched poplar core, any Ruroc helmet including the Carbon and Digi-Cam helmets

Custom Ruroc helmet

If you invest £25,000 - £150,000
Custom helmet paint work done by our guys at Reborn to be Wild and we'll have a completely custom helmet created to match your gear

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"To construct the most insane gear that enhances protection in extreme environments"

Business stage
10 years, 8 months

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.