revenueshareRevenue
Capital at risk
36
Est. Months
14.5%
Director
guaranteed
Capital at risk
Director guaranteed
Amount
£
You make
£
Minimum investment is £100
Total return
£
Est. Monthly repayments
£

Planks Clothing are back, following their last successful raise with Crowd2Fund. Founded by pro-skiers, the brand is based on experience and community, with a passion for the outdoors and the planet, ethically producing technical ski clothing and streetwear. With strong year-on-year growth, contracts with leading stockists and a new, highly experienced Managing Director, they are raising funds to manufacture stock to support their 2020 expansion plans.

Drop Cliffs Not Bombs!

Founded by ex-professional skier Jim Adlington, Planks is a British ski brand built on our passion for skiing, producing technical performance ski clothing and streetwear. Building a strong following and loyal community amongst seasonaires and holidaymakers alike, Planks has experienced strong year on year growth, turning over £1.65m in the last 12months.

We have a multi-channel approach, with sales through our own eCommerce site growing 69% in 2 years and our B2B wholesale channel has grown 88% in the last 12 months, with leading stockists including ASOS, Snow&Rock and Ellis Brigham. Planks also has 4 unique retail spaces and an accompanying cafe in some of Europe’s top ski resorts including Val d'lsere, Meribel, Tignes and Morzine.

A core aspect of Planks’ identity is our love of the planet. Our design and production team are constantly striving to improve our production techniques to lessen our environmental impact. We currently use Blue-sign approved fabrics and incorporate Repreve recycled yarns into 68% of our collection, recycling over 1 million bottles so far.

We recently on-boarded Derek Bowen as the Managing Director, who is a former national ski coach with extensive experience in the same role at AMG Outdoor and Millennial Brands International. He has a proven, successful track record in leadership, strategic sales operations and brand building. With his leadership, we intend to expand our multi-channel approach, creating strong, supportive and cohesive communities in each resort. Our vision sees Planks as much more than a skiwear company, transforming skiwear’s image, the skier experience and the broader community in a way which Rapha has had on cycling over the last 15 years. To support this growth, we are raising funds to manufacture more stock in preparation for the next ski season in Europe.

X

Business keeps the raised amount even if target is not met.
Revenueshare - product type
Tranche (2 of 2)
£ 58k
Raised
£ 59k
Investors
154
Estimated close date
Funded 2 months ago in 29 days

Where will the funds go?

Manufacturing stock
£58,025

Key people

James Adlington
Director
Hugh Clow
Director
Red cup

Investor rewards

The Buckle Up

If you invest £200 - £499
Your choice of free beanie or cap from our headwear collection + 20% discount

The First Lift

If you invest £500 - £999
Your choice of free long or short sleeved t-shirt from our streetwear collection + 25% discount

The Powder Hound

If you invest £1,000 - £1,999
Your choice of hoodie or crew from our streetwear collection + 30% discount

The Fresh Tracks

If you invest £2,000 - £3,999
Your choice of any soft-shell or layering from our outerwear collection + 35% discount

The Snorkel Deep

If you invest £4,000+
Your choice of any outerwear from our outerwear collection + 40% discount

Got a question for the business?

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A. Hi Gregor, apologies if we have missed an email from you, please can you kindly email vip@planksclothing.com and we will action immediately for you. Many thanks!

A. Hi Julie, with Jim as our founder, we have a clear position as a skier's brand. At this stage in the brand’s development it provides an essential point of difference in a market cluttered with Snowboard and other outdoor brands. We have no immediate plans to dilute this marketing story however it's an opportunity that becomes more relevant as we scale further. However, with shared values & similar products (as you rightly note) we do see lots of snowboarders wearing Planks, which is fantastic!

A. Hi Matthew, thanks for the question. We would aggregate the tranches of each investor to determine the total level of their investment and the corresponding reward tier for that total.

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Business brand

London, UK

"Drop Cliffs Not Bombs!"

Business stage
Growth
Incorporated
10 years, 6 months
Equifax score
62 / 100
Equifax Grading
powered by Equifax
Higher than average score
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Risk warning

Investments like these involve risks including loss of capital. Please see our risk section before making an investment decision