Elite Events Live Ltd is the organiser of the UK’s largest and only true multi-species pet event—The London Pet Show Live, taking place at Olympia London on 20–21 September 2025. With over 80 breeds of animals including dogs, cats, reptiles, birds, and small furries, this immersive event brings together pet lovers, industry leaders, and major pet brands under one roof.
UK’s Biggest Show for Pet Lovers!
We’re building something no one else in the UK has done—a nationwide, all-inclusive pet show that welcomes every type of pet and their people. After an incredible response to our launch, we’re expanding into Olympia’s largest hall, and have plans to roll out Pet Shows Live in Birmingham and Manchester through 2026 and 2027. It’s an exciting time to scale, and we want investors to be part of that growth.
Our partners include some of the most trusted names in the pet industry—Mars Petcare, Wellness Pet, and Burgess, along with amazing support from charities like Battersea, PDSA, Dogs Trust, and Guide Dogs. What makes us stand out is not just the scale of our show, but the experience—veterinary and media personalities like Dr Scott Miller, Graeme Hall, and Dr Peter Wright will be joining us, alongside top dog influencers and authors.
This raise will help fund core show infrastructure—furniture, stand builds, AV, and carpeting (all recyclable). With the UK pet market worth over £7 billion and growing year on year, and over 27 million dogs and cats in British homes, we’re positioned perfectly to ride this wave. Pet lovers spend big, and we’re giving them a one-of-a-kind platform to celebrate that love.
Credit Commentary:
Elite Events Live is a UK based events company specializing in producing and promoting premium live entertainment, tribute nights and large-scale consumer events. The business is currently working on its flagship project- the London Pet Show Live, which will feature main stage talks, interactive shows, and pet related exhibitions. And the business needs funds to support the cost incurred for the event.
The company is owned by Oscar Voh Keysall, who has a generally good credit profile. The loan is supported by a personal guarantee, allowing recourse to the guarantor in the event of business default. This guarantee is further reinforced by the fact that the owner is a homeowner with substantial equity in the property, providing additional comfort. Moreover, we have a cross company guarantee as well from the company called Healthy Life Media Ltd.
Based in Ascot, Berkshire, the company was incorporated in Nov 2022. The company remained dormant through November 2023, with trading activity commencing during the financial year November 2024. Hence, the reason the company is graded Equifax N, which means no score. While this grading falls outside our standard credit policy, an exception has been approved by the credit committee. This decision is based on the fact that the company has recently filed its accounts at Companies House, and an update to its Equifax rating is expected shortly.
The Nov 2024 accounts report a turnover of £90k and consumables costs of £40k , resulting in a net profit of £36.5k. Net Assets stand at £17.5k with current assets of £106k and current liabilities of £89k. The company’s bank statements reflect healthy credit activity, including income from supplies of pet-related products and dog training services. Apart from Crowd2Fund providing a platform to raise funds for the event related expenses, the company has also secured funds from Allianz Management Services for its upcoming event, London Pet Show Live.
Inflation Risk:
Inflation does not have a material impact on the business.
Loan
