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Capital at risk
Capital at risk
Director guaranteed
You make
Minimum investment is £100
Total return
Monthly repayments

BuyDefinition specialise in the research and development of prototype products and services in the e-commerce market, optimising white label products for sale through retail platforms like Amazon and eBay. With a focus on health, home, and pet markets, BuyDefinition's most successful product trades as the brand, Sleepeze Remedies, selling nasal strips to combat snoring and support breathing problems. Funds raised will go towards further stock to meet demand and additional recruitment.

"Optimising e-commerce through analysis and innovation"

BuyDefinition was established by two friends with extensive background in retail with the aim of outperforming online retail competitors through research and development. We design a catalogue of products for the health, home, and pet markets through analysing customer feedback for existing items on Amazon and eBay. This allows us to then reverse engineer and improve on the product, working directly with the manufacturers to make our version resilient enough to outperform the competition.

We sell our products online via our own website and our Amazon and eBay channels. Our first product to launch on Amazon was a nasal strip designed to prevent snoring and aid breathing problems, under the name of Sleepeze Remedies. This proved to be a success, so we quickly developed a second product within three months– and so on. We now operate two brands: we have continued Sleepeze Remedies and widened the product range and have created a second brand, RuneSol, for home products. You can receive as discount on our excellent products, as outlined below.

Over the next five years, we aim to increase sales by at least 100% year-on-year by continuing to develop new and innovative products. With the funds raised in this campaign, we will increase our stock, which will put us in a key position for growth. Additionally, we will recruit more staff, including an in-house graphic designer to improve our packaging, an admin assistant to ensure smooth business operation, and a service and fulfilment assistant to maintain the stock room and address customer queries. We're currently at an exciting stage and are exploring opportunities to partner with distributors internationally as we work closely with the Department of International Trade.


Business keeps the raised amount even if target is not met.
Loan - product type
Tranche (3 of 3)
£ 12k
£ 12k
Est close date
Funded 4 years ago in 8 days

Where will the funds go?

Stock purchase and recruitment

Key people

James Burney
Philip David Seddon
Red cup

Investor rewards

Get yourself a bargain

If you invest £100 - £999 15% off online order

Stock up

If you invest £1,000 - £4,999 25% off online order

Half price

If you invest £5,000+ 50% off online order

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Business brand

Warrington, UK

""Optimising e-commerce through analysis and innovation""

8 years, 0 months

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.