Crowd2Fund see first exit with YouGov acquisition of Rezonence

The highly innovative Ad Tech company did a seed round of £500k on the platform in 2015.

4th November 2021

One of the very first campaigns listed on our Crowd2Fund platform was a business called Rezonence, a highly innovative Ad Tech company founded by Rowly Bourne and Prash Naidu in 2013. Crowd2Fund investors backed the seed equity round where £500,000 EIS capital was raised via the platform. The company was also part of the BBC Worldwide incubator programme where they also secured a pre-seed round of £50k.

https://www.youtube.com/watch?v=oQhqh_A5p5M

Their unique idea, called ‘FreeWall’, serves premium content to users in exchange for answering a question about a brand or product - to aid research and data acquisition. This simple advertising format ultimately led to much higher engagement than display adverts online and therefore much higher cost effectiveness for advertisers.

The business was built up over 8 years and has now been purchased by the market research, survey, and polling company YouGov for an undisclosed amount.

Stephan Shakespeare, chief executive, and co-founder, YouGov said:

“Bringing Rezonence into the YouGov fold is a major step forward in our development from being an audience insights platform to also being an audience activation platform. The ability to engage consumers as they go about their lives online not only means clients can reach them en masse but they can do so ethically and efficiently.”

Prash Naidu, Chief Executive and founder of Rezonence, added:

“By creating and deploying data in a zero-part frame, Rezonance’s technology creates an explicit deal with the individual to share opinions in return for a benefit and control over their data.”

This is a fantastic moment for Crowd2Fund equity investors who took the risk back in 2015 to invest in the fledgling idea and we are thrilled for the team at Rezonance to see their success. We look forward to tracking the progress and further development of the new YouGov capability as they venture into this new research and advertising hybrid approach.

Related Posts

The Crowd2Fund Community of Green Businesses

The Crowd2Fund Community of Green Businesses

Posted: 16th November 2021

Introducing you to some of the Crowd2Fund platform’s most sustainable and environmentally-friendly b...

Crowd2Fund becomes EIS-Approved

Crowd2Fund becomes EIS-Approved

Posted: 20th September 2019

Crowd2Fund has been formally granted Advanced Assurance from HMRC for the Enterprise Investment Sche...

Can your employees thrive in your workplace?

Can your employees thrive in your workplace?

Posted: 30th July 2019

Workplaces need to recognise our basic biological and psychological needs in order to foster a happy...

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.

Top