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REJUVENATION WATER

Premium Lifestyle Drink

equityEquity
Capital at risk
£0.7m
Valuation
4.5%
Equity share
SEIS
Campaign closed
Capital at risk
SEIS
Amount
£
ownership
Campaign closed
Minimum investment is £10
SEIS Tax Relief
£
Ownership share

Rejuvenation Water is an innovative lifestyle drink specially formulated to hand back control of the work-life balance to the consumer.

Tell me more

Enriched in Amino Acids, Rejuvenation Water is designed to deal with the rigours of modern life

Rejuvenation Water uses integral amino acids that have been shown to fuel the immune system (1), build a natural resiliency towards stress, depression and irritability (2) and aid hangover prevention (3).

Amino acids are the building blocks of proteins and vital for even the most basic bodily function. The amino acid profile in Rejuvenation Water uses 'conditionally essential' amino acids. This mean that the body produces the amino acid naturally but, during times of physical or mental stress, the body's demand outstrips the supply and the difference is required from the diet. With prolonged periods for such a deficiency, the susceptibility for illness, both physical and mental, increases. (4)

Available in three refreshing flavours; Apple & Mint, Spanish Orange and Ginger & Lime, Rejuvenation Water doesn't compromise on health over functionality. The product is fully future-proofed in light of any potential sugar tax, containing no added sugar and a low amount of natural sugar(1). All the ingredients are natural, gluten free and vegan-friendly.

Targeting the urban professional and the health conscious, Rejuvenation Water has a comprehensive marketing strategy focusing on strategically important inner-city commuter hubs before expanding throughout nationwide channels.

Rejuvenation Water was launched to buyers at the Lunch! Exhibition in September with positive feedback. The concept, brand and fresh flavours all received widespread acclaim from the trade buyers and independents, selling c.1,600 units to a distributors and 400 units to independents on pre-order ahead of the November launch. We had interest from major retailers including John Lewis, Waitrose, Fortnum & Mason, Boots as well as interest from the likes of PureGym.

The UK Water Plus market (flavoured, functional and juicy waters) was worth £505mm in 2014 an increase 11.5% from 2013, with juice/nectars and carbonated soft drinks falling by 8.6% and 1.8% respectively. In the UK, 2014 was the warmest year on record, so, in theory, all these categories should have seen strong volume growth. The fact that this did not happen suggests consumers moving away from beverages seen as less “healthy” (6)

This round of investment will enable us to:

1. Grow the team - as we look increase brand equity with a brand manager and grow the sales force enabling specific channel focus.

2. Additional Working Capital - as we continue to engage with larger multiples it's imperative that we are able to absorb their credit terms.

3. Grow the distribution channels - continuing to establish Rejuvenation Water across the multiple and independent network.


(1) Apple & Mint - 2.34g per 100ml, Spanish Orange - 2.25g per 100ml, Ginger & Lime - 2.25g per 100ml
(2) http://www.edb.utexas.edu/ssn/SN%20PDF/Infection-Glutamine.PDF
(3) Patients Receiving Glutamine-Supplemented Intravenous Feedings Report an Improvement in Mood LORRAINE S. YOUNG,
http://neurogenesis.com/amino-acids/glutamine/
(4) http://www.livestrong.com/article/540555-l-glutamine-alcohol/
(5) Is glutamine a conditionally essential amino acid?
Lacey JM1, Wilmore DW.
(6)Zenith Report on UK Water Plus Drinks, June 2015

X

Equity - product type
Maximum
£ 30k
Raised
£ 0
Investors
0
Est close date
Completed

Where will the funds go?

Grow Distribution
£5,000
Additional Working Capital
£10,000
Recruitment
£15,000

Key people

Kris Ingham
Founder/CEO
Carlo Buckley
Non-executive Director
Red cup

Investor rewards

First Free Samples

If you invest £100 - £499
Get a sample of each of the flavours delivered directly to your door with a thank you note from the founder

Rejuvenation Water Case

If you invest £500 - £999
Get a case of your choice delivered directly to your door with a thank you note from the founder

Rejuvenation Mocktails

If you invest £1,000 - £2,499
Get case of each flavour delivered directly to your door each month + a 5litre Kilner Jar and Kilner glasses set to enjoy mixing Rejuvenation Water mocktails and cocktails and a thank you note from the founder.

Rejuvenation Water and Spa

Get a case of each flavour delivered directly to your door each month + a rejuvenating spa day courtesy of Rejuvenation Water and a thank you note from the founder.

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Business brand

BD13, UK

"Enriched in Amino Acids, Rejuvenation Water is designed to deal with the rigours of modern life"

Incorporated
9 years, 0 months
View website
Investment strategy
It is envisaged that investors in Rejuvenation Water will have an opportunity to exit the business in year five. The brand will be fully established with healthy domestic and international sales. Using the likes of Innocent Smoothies and Vitamin Water as a model for exit, by year five it will be the perfect opportunity to be acquired by a large drinks corporation or multi-national so the brand can realise it’s full potential on a worldwide stage.
Investment vehicle
Trade Sale
Date
2020
Target valuation
£10,000,000
Target share value
15.0x
 

The target valuation is not a target return on your investment but simply indicates the desired and forecast growth of the platform. If the target valuation is achieved then your shares would need to be sold at this valuation for you to realise the investment.

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Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.