NOORA FASHION

From style staples to basic jersey essentials, Noora Fashion Ltd’s essence is to translate key seasonal trends into wearable, commercial, quality garments with exceptional margin potential. With a warehouse of 2000 sq ft, we’ve taken high street fashion to a new level, enabling the latest trends to be held in stock. Additionally, with trade across the UK and Europe, we've got our fingers on the pulse of what the trend-conscious want.
 
At Noora Fashion Ltd, we use market intelligence gathered from across the globe to develop on trend and commercially viable products for the men, women and kid’s fashion apparel markets worldwide. We supply retailers and wholesalers across the UK and Europe with a range of private labels and Noora Fashion’s own branded products.

Our Brands include the following:
Toplook (www.toplook.london) under re-development - only Toplook goods for whole family
Big Zero (Under development) - label development
Noora London (Under Development) - brands from other companies for women

Quality is one of our most important objectives. We strive to deliver our products not only in a timely manner but also with the highest levels of quality possible. Our consistent upgrades and improvements with the changing times ensure that our products exceed customer’s expectations every time.

A) Stock Order – We have our own designer team, who are developing new design for UK and European market, especially for online retailer. In a season we are developing like 20 lines for our own online (eBay, Amazon) shop. We supplied those lines to interested customer like Independent Boutique, Market Trader, online retailers.

B) Customer Order – We are collecting order from our Customers, we have a marketing teams we are communicating with UK and European customers, developing samples, our Merchandising department are dealing with price and quality assurance and fixed us time frame.

C) Clearance and Liquidation- We collect clearance/ left over from Europe, China, and Bangladesh. We have a large range of market trader contacts.

We have planned to launch a new retail showroom in London soon, with the aim to expand out of London. To adapt to the prevailing trend of on-line shopping, our strategy includes launching our online stores for each brand. Customers can order online and collect them in store. We see the Internet as an important distribution channel, but also the medium for great advertising and promotional potential. We have decided to develop our web presence independently to fully controlling our image as well as the pricing and distribution policy of our brands in each market.

The Cost Advantage:
Globally, Bangladesh is one of the least expensive countries for garment production due to low cost labor, high industry motivation, government incentives, zero import cost for garments accessories needed and various other factors. These cost advantages can be utilised in gaining price and quality advantages to give the best value to our customers.

The Technological Advantage:
Our technological setup for garment production and support services is one of the most advanced in the Bangladesh. Machines have been imported from the US and Europe in all areas of our production. Each machine is handpicked by our finest industrial engineers who ensure quality and productivity.  

The Quality Advantage:
Quality is one of our most important objectives. We strive to deliver our products not only in a timely manner but also with the highest quality possible. Our consistent upgrades and improvements with the changing times ensure that our products exceed customer expectations every time. Our skilled workforce has been trained thoroughly to ensure quality is achieved for every order. All our products go through a rigorous quality check and approval process to further ensure production quality is maintained.

In implementing our strategy we also want to ensure that our growth is stable, balanced and consistent with the principles of socially responsible business.